Check out all the latest info on pricing and deals for all the latest Apple products from AT&T plus information on where and when to buy them:


Buy an iPhone on AT&T Next®, get a 32GB iPad for $99.99 on a 2-year wireless agreement when you add eligible service on both.

HBO Included with AT&T Unlimited Plus and AT&T Unlimited Choice plans[1]

Starting Friday, Sept. 15, HBO® will be included for current and new AT&T Unlimited Choice customers just as AT&T Unlimited Plus customers enjoy. HBO is included in these plans whether you have 1 line or 10 lines, and the price stays the same. All AT&T Unlimited Plus and AT&T Unlimited Choice customers will continue to get a $25 monthly video credit on applicable AT&T video services. AT&T Unlimited Plus customers can use this credit towards DIRECTV, DIRECTV NOW or U-verse TV. AT&T Unlimited Choice customers can apply this to their DIRECTV NOW service.


iPhone 8 and iPhone 8 Plus will be available for pre-order starting 3 a.m. EDT, Sept. 15 with delivery as soon as Sept. 22.  Ordering online is now the easiest and fastest way to get your new smartphone from AT&T*. We’ve simplified the process to upgrade to your new smartphone on and the myAT&T app. You can do it in only 3 screens: selecting your device, accessorizing and protecting, and checkout.

iPhone X will be available for preorder on Oct. 27 and available as soon as Nov. 3.

Pricing Details:





​iPhone 7 32GB




​iPhone 7 Plus 32GB




iPhone 8 64GB




iPhone 8 256GB




iPhone 8 Plus 64GB




iPhone 8 Plus 256GB




iPhone X 64GB




iPhone X 256GB






Apple Watch Series 3

Add Apple Watch Series 3 on an eligible AT&T wireless plan and get up to $55 in bill credits
Eligible customers can receive a $30 service credit and a $25 activation fee credit

Adding your Apple Watch to an eligible AT&T wireless plan is only $10 per month.  AT&T is offering a $25 activation fee credit and a $30 service credit for eligible Apple Watch customers.[2]


Order Apple Watch Series 3 on Sept. 15 with delivery as soon as Sept. 22


Pricing Information

​Apple Watch Series 3 GPS + Cellular, 38mm


​Apple Watch Series 3 GPS + Cellular, 42mm




[1] After 22 GB of data usage, AT&T may slow speeds.  Streaming may be limited to SD quality. HBO will be billed and credited w/in 2 bills.  Add’l usage, speed and other restrictions apply.  See to learn more.



[2] Must activate & maintain svc on device (min. $10/mo.) and add to eligible wireless svc. (min. $50/mo.). Req’s sync with compatible iPhone w/ AT&T NumberSync® on same account. Credit(s) w/in 3 bills.  No activation credit if already waived. Max. 1 credit offer per customer. SMS/MMS restr’s apply.





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