As the lines between the physical and digital retail worlds blur and consumers turn to their mobile devices and apps to enhance their mobile lifestyle, AT&T* is transforming its retail stores in New York City to enhance the shopping experience for its customers.  Many of the new store design and merchandising elements were seen first seen in AT&T’s award-winning flagship brand store on Chicago’s famed Michigan Avenue and are now scaling across its other company-owned retail stores.

The new store concept is a result of more than two years of exploration and research all centered around one design goal --to create a more interactive and inviting store environment, a shopping experience like no other.  

Customers in New York City will be among the first to experience the new store concept that is reinventing how the retail business is done.  This new location will serve the growing number of consumers relying on their wireless devices to manage their busy lives. The new store is located at 250 West 57th Street.   

Read more about the new AT&T store design in the complete news release.

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