AT&T Brings Pebble Beach Pro-Am in Gorgeous 4K HDR on DIRECTV

Catch DIRECTV coverage of the 2018 AT&T Pebble Beach Pro-Am, including 4K HDR on holes 7, 17 and 18.

The annual AT&T Pebble Beach Pro-Am is famous for its beauty. This year, AT&T is giving viewers every detail with DIRECTV’s* coverage in 4K HDR. It’s the most immersive at-home live viewing experience available!

And it all starts Thursday, Feb. 8 at noon ET.

With the clearer contrast of HDR, the beautiful ocean-side greens along the Monterey Peninsula will look as dramatic as if you were there in person. The wide color gamut and 10-bit color depth will enhance the beauty more than ever before. And at 60 frames a second, easily follow the ball as it flies down the fairway or inches toward the hole. 

AT&T/DIRECTV has a long history as a technology leader in the latest video formats from digital and High Definition, to our leadership in 4K UHD and now live 4K HDR.  DIRECTV was the first traditional pay-TV video provider to offer live 4K HDR programming direct to customers’ TVs via satellite.  We launched the first dedicated live and linear 4K channels, featuring the first live 4K broadcast in in April 2016. We’ve since broadcasted hundreds of hours of live sporting and other events.

You’ll get an eyeful of stunning scenery and great golf in the industry’s best picture format. And the “AT&T Pebble Beach Pro-Am Experience” gives you more tournament action in HD on the DIRECTV 4-screens-in-one Mix channel**.

For a deeper dive, click on the interactive app next to the broadcast video. The app offers more information on your favorite golfers, like their hole-by-hole scorecard for each round.

Feb. 8-11, tune in here:  

DIRECTV 4K channel 105 – 4K broadcasts:

• Thursday, Feb. 8 – 3 p.m. to 6 p m. ET
• Friday, Feb. 9 – 3 p.m. to 6 p.m. ET
• Saturday, Feb. 10 – 4 p.m. to 7 p.m. ET
• Sunday, Feb. 11 – 3 p.m. to 6:30 p.m. ET

DIRECTV HD channels:

• 701 Mix Channel – 4 screens in 1 
• 702 Network Simulcast - Golf Channel (Thurs.-Fri.) & CBS (Sat.-Sun.)
• 703 Featured Group – Follow select groups of golfers shot-by-shot.           
• 704 Launch Pad – Watch multi-angled coverage of the long drives.
• 705 ShotLink® Channel – Get a data-intensive look at the tournament.

HD coverage of the AT&T Pebble Beach Pro-Am will air on Golf Channel (DIRECTV Channel 218/702) on Thursday, Feb 8 and Friday, Feb 9 and CBS (check local listings) starting Saturday, Feb 10 through Sunday, Feb 11.   

AT&T is celebrating 33 years as title sponsor of the AT&T Pebble Beach Pro-Am.  The tournament supports local charities that strengthen communities and promote the education.  Since 1937, Monterey Peninsula Foundation has awarded $135 million to organizations in Monterey, Santa Cruz, and San Benito counties.   In the last fiscal year, the Foundation donated $12.8 million to support local nonprofits in the tri-county area it serves. 

To learn more about the AT&T Pebble Beach Pro-Am go to attpbgolf.com/.

^*Requires a Genie HD DVR (model HR54 or later) and a DIRECTV 4K Ready TV, or a 4K TV connected to a 4K Genie Mini. (Additional & Advanced Receiver fees apply.) SELECT package or higher, 4K account authorization and professional installation required. To watch in 4K HDR, 4K HDR compatible TV required. If 4K TV does not support HDR, content will be viewable in standard 4K. Other conditions apply.  Visit directv.com/4K for details.

** For full Mix Channel and interactive functionality, HD equipment model H/HR 21 or later is required.