South by Southwest was one for the books, and the data traffic we saw was one for the records.

Over the last couple of weeks, the city of Austin transformed for the 2015 SXSW Conferences and Festivals, and with tens of thousands of attendees looking to network and connect, AT&T amped up the experience through COWs (or cells on wheels) rooftop antennas and a giant eyeball antenna.

As a result of the capacity boost and with the help of our latest network technology, the Luneburg Lens Antenna, we saw an all-time high in data traffic at the event with more than 37TB crossing our network. This is equivalent to someone streaming music for more than 147 consecutive years across our mobile network and is a remarkable 95% increase compared to 2014.*

Learn more on our Innovation Space blog.