The Legends are Back – and so is AT&T’s Sponsorship of College Football!
Like previous college football and basketball seasons, AT&T is about to roll out new ads featuring hilarious encounters between legends of the game.
For the 2015 college football season, AT&T will be highlighting our network with the nation’s strongest 4G LTE signal* with a new group of 10 legends in the “Strongest of the Strong” campaign. The legends will be competing in various feats of strengths and challenges to see who’s strong enough to watch the College Football Playoff with Bo Jackson at his house. As you’ll see this weekend, Danny Kannell learns the hard way how cutthroat the competition is going to be.
Appearing in the spots along with Bo and Danny are Ron Dayne, Doug Flutie, Desmond Howard, Rocket Ismail, Jerry Rice, Emmitt Smith, Roger Staubach, Herschel Walker and Steve Young. ESPN’s College Game Day hosts Rece Davis, Lee Corso and Kirk Herbstreit also appear in three ads that will air during Game Day and elsewhere on ESPN.
The competition also highlights AT&T’s network with the nation’s strongest 4G LTE signal. With AT&T, football fans can check scores, watch TV, post pictures and video and share their experiences with friends.
In addition to this campaign, AT&T is returning as a sponsor of the 2016 College Football National Championship Game and will delight fans in select markets with exclusive activities at and around stadiums across the country.
*Signal strength claim based ONLY on avg. LTE signal strength for national carriers.