In March, SMU students met with AT&T Emerging Business Markets co-located at the AT&T Foundry®  innovation center for a collegiate “Hack-A-Pitch” event. The collaborative exercise led by SMU alumna Brooks McCorcle  , president of AT&T’s Emerging Business Markets, provided students from a variety of campus organizations with an opportunity to discuss student life enhancement ideas while gaining real-world business experience. 

During the half-day event, staff, students and alumni were divided into small groups for brainstorming sessions on enhancing recruitment, campus life, residence hall life, job recruiting and alumni engagement. Presentations of the ideas were then made to the larger event group and AT&T and SMU executives.

The collaboration ultimately produced 30 ideas that are being considered for implementation across the SMU community. 

Watch the video above to learn more and read about the event in this SMU Magazine article.