L.A. Kids Embark on the Summer of their Lives as @SummerBreak Kicks Off
Get in on the action as the @SummerBreak cast kicks off their social media summer at a pool party in Santa Monica. Follow @SummerBreak on Twitter to celebrate with the So-Cal teens - as they party with DJs, food trucks, photo booths and plenty of drama.
No scripts. No TV networks. No delay.
As they explode out of high school for one, final, life-changing summer together, the teens will share their experiences in real-time on Twitter, Tumblr, Instagram and YouTube ̶ telling their stories, their way.
“Today's kids are master storytellers, crafting and sharing their own realities through social media," said producer Billy Parks, who also serves as EVP of Production and Programming at Chernin Digital. "On Twitter, they let us know how they see the world. On Instagram, they frame their lives. On Tumblr, they collect images that tell us who they are. On YouTube, they're filmmakers. We're creating a new kind of experience that amplifies the stories these kids are already telling—in their own voices. We'll put those stories out there, in real-time, and let the fans and the followers be the editors."
Don’t miss this first-of-its-kind, unscripted mobile series that can be experienced virtually anytime, anywhere from AT&T, BBDO and The Chernin Group.