Millennials are a growing consumer market. Did you know they make up approximately 23 percent of the population? They are fast adopters of technology and mobility is an integral part of their lives.
Beginning today, we are launching a new marketing campaign as part of The Mobile Movement platform to target hispanic millennials. In the documentary video above and commercial spot below, you can check out this fresh approach. Read more about the launch in the related Ad Age article.
We’ve been serving the hispanic community for decades, with more than 650 AT&T bilingual stores in 23 markets nationwide, offering an extraordinary, tailored experience. There stores are staffed with Spanish-speaking customer service representatives and feature in-store, Spanish-language signage and demos.
Learn more about AT&T Espanol here.