The 4 Audiences for Mobile Apps

Having contextually-aware applications means that those applications will incorporate or adapt to new data sources. Not everybody needs or wants the same thing when they use an application or visit a website. Because of this reality, context becomes both interesting and useful. Who is the person visiting the site or the application? What time is it? Where is she/he? When did they visit in the past? What are they viewing or doing at this moment, and how does it relate to what they’ve recently done?

All this contextual information can help the organization deliver the most meaningful, rewarding, and worthwhile experience. By understanding an individual’s situation and history, a business can anticipate his or her immediate needs and offer experiences appropriate for the individual’s situation. This information can be particularly useful when you are trying to provide one of your employees with the right information at the point of need. This point of need could be inventory data during a sales call or an alert sent to a plant manager that says there is a subtle change in production variables.

These data sources provide situational and environmental information about people, places, and things. As companies rebuild existing applications or construct new applications and processes, IT will need to build apps and services that address four types of connection (audience) scenarios. These include:

• Business to consumer (B2C)
• Business to employee (B2E)
• Business to Partners (B2P)
• Business (Things) to Things (B2T) and Things to People (T2C)
  

Are you building context into your business processes? To read the full post and to learn even more, check out our Networking Exchange blog.