Rieva Lesonsky, CEO of Growbiz Media and small business expert, shares tips on how online and brick-and-mortar businesses can prepare their retail environments for holiday and post-season sales. She also gives advice on how to connect with customers.

In this video, Lesonsky reports that the average family will spend $800 this season, up 5% from previous years. She also says more people will shop, which is “great news for retailers.” But retailers need to be prepared. She discusses the actions small businesses need to take before, during, and after the season to generate and capture sales.

“Store environment” and “customer service” are areas where small businesses have an advantage over “big box” retailers. Lesonsky stresses the importance of creating an inviting environment at retail stores as well as online, so customers will want to come back. She shares tips on how to make shopping easier for customers, how to “upsell” purchases, how to create events, how to make your store “an oasis from the holiday madness,” how to “add value,” and more. She also stresses the importance of collaborating with local businesses for cross-promotions, events, overflow traffic, and support.

To get even more tips, check out the full article on AT&T’s Business Circle.