AT&T Gears Up for the Final Four
You know what they say: Everything is Bigger in Texas. For this year’s Final Four in North Texas, it’s no different. We’re excited to welcome the best of the best in NCAA® basketball to our hometown.
As part of our welcome, we’ve blanketed the Dallas-Ft. Worth area with tons of cools activations and installations, including:
- Larger-than-life advertising at both major airports
- Buses and trains with sponsorship wraps
- Our interactive storefront display at 1902 Commerce St. (two blocks from AT&T’s headquarters) will feature a video of a basketball player who dribbles alongside you and reacts to your movements
- We’ll have a “3-D Spectacular” wallscape display at a parking lot at 505 N. Akard featuring a player hanging on a rim after dunking a ball; below it, a giant basketball will sit atop a smashed car in the parking lot (check out the video above for an inside look at the installation).