AT&T AdWorks Announces Results of Cross-screen Addressable Advertising Trials with Advertisers
AT&T AdWorks, the leader in addressable advertising, conducted a series of cross-screen addressable1 TV and mobile advertising trials with multiple Fortune 100 companies including Walmart and AT&T.
AT&T AdWorks Creates Addressable Upfronts Instead of a Traditional TV Upfront
AT&T AdWorks plans to host the industry’s first “Addressable Upfronts.” There will be over 100 events customized for specific advertisers across the country.
AT&T Data Patterns Gives Advertisers New Insights on Out-of-Home Media
AT&T Data Patterns will allow outdoor advertisers to better understand audience demographics passing nearby. The anonymous and aggregated group insights will help advertisers to better plan their campaigns and place ads that are more relevant to the audiences that see them.