AT&T believes that trust is the foundation for a solid relationship.

It’s why our spirit of service is at the heart of everything we do – connecting people in meaningful ways. Customers count on us for that, and it’s not limited to individuals.

Last year, we changed the way we structure our AT&T Business teams, focusing on specific industries. Our sales and marketing teams often work exclusively with customers from one industry, becoming experts on the trends in those industries and the pain points those can cause our customers. Ultimately our people become trusted advisers for our customers – advisers who truly understand their business needs.

AT&T Chief Marketing Officer Mo Katibeh walks through the reasons behind this strategy, and we go inside our customers’ locations to hear from them in their own words about their relationship with AT&T.

Dive deeper inside individual industries with more customers and more detail: