Live true. Think big. Pursue excellence.
Be there. Stand for equality. Make a difference.
Live true.
Do the right thing, no compromise.
This underpins all our other values and it begins with how we treat our customers and each other. None of us is perfect. But when we make a mistake, we have the character and courage to make it right and learn from it.
Think big.
Innovate and get there first.
AT&T is where people come to invent the future. That’s been our legacy since the very beginning. In everything we do, we aim to set the pace for everyone else.
Pursue excellence.
In everything, every time.
We work tirelessly to make sure that everything we deliver represents our very best. We may not be perfect, but we always learn from our experiences and constantly improve.
Be there.
When customers & colleagues need you most.
Whether it’s restoring service during a natural disaster or helping a community recover from hardship, that’s when we’re at our best.
Stand for equality.
Speak with your actions.
Whatever a person’s race, ethnicity, gender, sexual orientation, religion, physical ability or other characteristic, we respect and value them. We know that building a greater understanding of our differences makes us stronger.
Learn more about how we are standing for equality.
Make a difference.
Impact your world.
This defines who we are, both as a company and as individuals. We can each make a difference in our communities and for the people around us.