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- Your choices and controls
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AT&T Privacy Notice
- The information we collect
- How we use your information
- How we share your information
- Your privacy choices and controls
- Data retention and security
- Other privacy information
- Biometric information privacy notice
- Cookies and other technologies
- Contact preferences
- Information that we collect and share (charts)
- Recent privacy notice updates
- State law approach
- Global approach
- Additional notices
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FAQs
- Transparency Report
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State Law Approach
When it comes to your data, we’re committed to providing choices and controls. Some states have enacted their own privacy laws that provide specific choices to residents. We comply with all state laws and residents of states with individual privacy laws can learn more about their rights and choices in this section.
Any AT&T consumer can learn more about their right to ask us not to sell personal information in the Rights and Choices section of our privacy policy. Also, they can request to access or delete their information or request we not sell it among all the other rights listed below:
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Individual State Rights
Colorado Privacy Act (CPA)
Effective Jul-01-2023
The Colorado Privacy Act applies to Colorado consumers. As a resident, you have the right to:
- Ask to view or delete information we have that’s linked to you.
- Ask to correct inaccurate information.
- Ask to port (export) your information. In this case, we provide you with the same Access Report as when you ask to view your information.
- Limit the sale of your personal information and use of your sensitive personal information. If you want to see your current permissions, you can view them at att.com/PrivacyChoices.
Your Choices
To underscore our dedication to respecting your privacy and to give all consumers the same choices, we offer these options even where it's not mandated by law. Visit Your Choices and Controls.
What has changed as a result of the Colorado Privacy Rights Act?
The CPA lets Colorado residents view or delete information collected about them by businesses. It lets them limit the sale of their personal information and the use of their sensitive personal information. We need your explicit permission to use your sensitive personal information for certain purposes.
AT&T has always strived to offer transparency, choice and control to customers.
If you have additional questions, visit our FAQs page.
Connecticut Data Privacy Act (CTDPA)
Effective Jul-01-2023
The Connecticut Data Privacy Act applies to Connecticut consumers. As a resident, you have the right to:
- Ask to view or delete information we have that’s linked to you.
- Ask to port (export) your information. In this case, we provide you with the same Access Report as when you ask to view your information.
- Ask to correct inaccurate information.
- Limit the sale of your personal information and use of your sensitive personal information. If you want to see your current permissions, you can view them at att.com/PrivacyChoices.
Your Choices
To underscore our dedication to respecting your privacy and to give all consumers the same choices, we offer these options even where it's not mandated by law. Visit Your Choices and Controls.
What has changed as a result of the Connecticut Data Privacy Act?
The CTDPA lets Connecticut residents view or delete information collected about them by businesses. It lets them limit the sale of their personal information and the use of their sensitive personal information. We need your explicit permission to use your sensitive personal information for certain purposes.
AT&T has always strived to offer transparency, choice and control to customers.
If you have additional questions, visit our FAQs page.
Delaware Personal Data Privacy Act (DPDPA)
Effective Jan-01-2025
The Delaware Personal Data Privacy Act applies to Delaware consumers. As a resident, you have the right to:
- Ask to view or delete information we have that’s linked to you.
- Ask to port (export) your information. In this case, we provide you with the same Access Report as when you ask to view your information.
- Ask to correct inaccurate information.
- Limit the sale of your personal information and use of your sensitive personal information. If you want to see your current permissions, you can view them at att.com/PrivacyChoices.
Your Choices
To underscore our dedication to respecting your privacy and to give all consumers the same choices, we offer these options even where it's not mandated by law. Visit Your Choices and Controls.
What has changed as a result of the Delaware Personal Data Privacy Act?
Like other states, this law provides Delaware residents the right to view, delete, limit the sale of their personal data, and opt out of profiling and targeted ads. Unique to Delaware, explicit permission is required to use sensitive data for certain purposes.
AT&T has always strived to offer transparency, choice and control to customers.
If you have additional questions, visit our FAQs page.
Iowa Consumer Data Protection Act (ICDPA)
Effective Jan-01-2025
The Iowa Consumer Data Protection Act applies to Iowa consumers. As a resident, you have the right to:
- Ask to view or delete information we have that’s linked to you.
- Ask to port (export) your information. In this case, we provide you with the same Access Report as when you ask to view your information.
- Limit the sale of your personal information and use of your sensitive personal information. If you want to see your current permissions, you can view them at att.com/PrivacyChoices.
Your Choices
To underscore our dedication to respecting your privacy and to give all consumers the same choices, we offer these options even where it's not mandated by law. Visit Your Choices and Controls.
What has changed as a result of the Iowa Consumer Data Protection Act?
The ICDPA lets Iowa residents view or delete information collected about them by businesses. It lets them limit the sale of their personal information and the use of their sensitive personal information.
AT&T has always strived to offer transparency, choice and control to customers.
If you have additional questions, visit our FAQs page.
Maine Broadband Privacy Law
Effective Jul-01-2020
Privacy of Online Customer Information
If you live in Maine, your internet or wireless provider must follow state privacy laws. The laws restrict how your provider may use or share information about your internet usage, or information that identifies you personally, unless you opt in.
Your choice does not affect your basic service. But if you live in Maine and you’d like AT&T to help you get ads based on your interests, you must opt-in for our Personalized Plus program. You won’t get more ads online, just ads that may be more useful to you.
Millions of people take advantage of this program across the country. You can check it out for yourself, and you can change your mind at any time. Just log in with your AT&T user ID and password and click on Personalized Plus.
Here are some more details about the Maine internet law and our commitments to you:
- The Personalized Plus opt-in includes the use and sharing of internet usage. This includes web-browsing, app usage, location and device identifiers.
- We don’t penalize you or refuse service to you if you don’t want to participate.
- If you decide that you don’t want to share your info after you’ve already signed up for Personalized Plus, you can opt-out in the same place at any time.
- Consistent with the law, if you don’t opt in, we still may use and share your internet info to protect you from fraud, market our own services, comply with legal demands, and provide the basic internet service.
We keep your information secure, and we appreciate your business, no matter how you ask us to handle your data.
Please note that we don’t offer Personalized Plus to AT&T Prepaid customers at this time.
What has changed as a result of the Maine Act to Protect the Privacy of Online Customer Information?
The law restricts how we may use or share your internet usage information and identity.
Montana Consumer Data Privacy (MTCDPA)
Effective Oct-01-2024
The Montana Consumer Data Privacy Act applies to Montana consumers. As a resident, you have the right to:
- Ask to view or delete information we have that’s linked to you.
- Ask to port (export) your information. In this case, we provide you with the same Access Report as when you ask to view your information.
- Ask to correct inaccurate information.
- Limit the sale of your personal information and use of your sensitive personal information. If you want to see your current permissions, you can view them at att.com/PrivacyChoices.
Your Choices
To underscore our dedication to respecting your privacy and to give all consumers the same choices, we offer these options even where it's not mandated by law. Visit Your Choices and Controls.
What has changed as a result of the Montana Consumer Data Privacy Act?
Like other states, this law provides Montana residents the right to view, delete, limit the sale of their personal data, and opt out of profiling and targeted ads. Unique to Montana, explicit permission is required to use sensitive data for certain purposes.
AT&T has always strived to offer transparency, choice and control to customers.
If you have additional questions, visit our FAQs page.
Nevada Data Privacy Law
Effective Oct-19-2019
The Nevada Data Privacy Law applies to Nevada consumers. As a resident, you have the right to:
- Limit the sale of your personal information and use of your sensitive personal information in certain circumstances. If you want to see your current permissions, you can view them at att.com/PrivacyChoices.
Your Choices
To underscore our dedication to respecting your privacy and to give all consumers the same choices, we offer these options even where it's not mandated by law. Visit Your Choices and Controls.
AT&T has always strived to offer transparency, choice and control to customers.
If you have additional questions, visit our FAQs page.
Oregon Consumer Privacy Act (OCPA)
Effective Jul-01-2024
The Oregon Data Privacy Law applies to Oregon consumers. As a resident, you have the right to:
- Ask to view or delete information we have that’s linked to you.
- Ask to port (export) your information. In this case, we provide you with the same Access Report as when you ask to view your information.
- Ask to correct inaccurate information.
- Limit the sale of your personal information and use of your sensitive personal information in certain circumstances. If you want to see your current permissions, you can view them at att.com/PrivacyChoices.
Your Choices
To underscore our dedication to respecting your privacy and to give all consumers the same choices, we offer these options even where it's not mandated by law. Visit Your Choices and Controls.
Oregon Registered Entities
Pursuant to Oregon law, AT&T is a personal data controller and has registered additional business names and entities that operate in the state. View our Oregon registered entities.
What has changed as a result of the Oregon Data Privacy Law?
Like other states, this law provides Oregon residents the right to view, delete, limit the sale of their personal data, and opt out of profiling and targeted ads. Unique to Oregon, explicit permission is required to use sensitive data for certain purposes.
AT&T has always strived to offer transparency, choice and control to customers.
If you have additional questions, visit our FAQs page.
Tennessee Information Privacy Act (TIPA)
Effective Jul-01-2025
The Tennessee Information Privacy Act applies to Tennessee consumers. As a resident, you have the right to:
- Ask to view or delete information we have that’s linked to you.
- Ask to port (export) your information. In this case, we provide you with the same Access Report as when you ask to view your information.
- Ask to correct inaccurate information.
- Limit the sale of your personal information and use of your sensitive personal information in certain circumstances. If you want to see your current permissions, you can view them at att.com/PrivacyChoices.
Your Choices
To underscore our dedication to respecting your privacy and to give all consumers the same choices, we offer these options even where it's not mandated by law. Visit Your Choices and Controls.
What has changed as a result of the Tennessee Data Privacy Law?
Like other states, this law provides Tennessee residents the right to view, delete, limit the sale of their personal data, and opt out of profiling and targeted ads. Unique to Tennessee, explicit permission is required to use sensitive data for certain purposes.
AT&T has always strived to offer transparency, choice and control to customers.
If you have additional questions, visit our FAQs page.
Texas Data Privacy and Security Act (TDPSA)
Effective Jul-01-2024
The Texas Data Privacy and Security Act applies to Texas consumers. As a resident, you have the right to:
- Ask to view or delete information we have that’s linked to you.
- Ask to port (export) your information. In this case, we provide you with the same Access Report as when you ask to view your information.
- Ask to correct inaccurate information.
- Limit the sale of your personal information and use of your sensitive personal information in certain circumstances. If you want to see your current permissions, you can view them at att.com/PrivacyChoices.
Your Choices
To underscore our dedication to respecting your privacy and to give all consumers the same choices, we offer these options even where it's not mandated by law. Visit Your Choices and Controls.
What has changed as a result of the Texas Data Privacy Law?
Like other states, this law provides Texas residents the right to view, delete, limit the sale of their personal data, and opt out of profiling and targeted advertising. Unique to Texas, explicit permission is required to use sensitive data for certain purposes.
AT&T has always strived to offer transparency, choice and control to customers.
If you have additional questions, visit our FAQs page.
Utah Consumer Privacy Act (UCPA)
Effective Dec-31-2023
The Utah Consumer Privacy Act applies to Utah consumers. As a resident, you have the right to:
- Ask to view or delete information we have that’s linked to you.
- Ask to port (export) your information. In this case, we provide you with the same Access Report as when you ask to view your information.
- Limit the sale of your personal information and use of your sensitive personal information. If you want to see your current permissions, you can view them at att.com/PrivacyChoices.
Your Choices
To underscore our dedication to respecting your privacy and to give all consumers the same choices, we offer these options even where it's not mandated by law. Visit Your Choices and Controls.
What has changed as a result of the Utah Consumer Privacy Act?
The UCPA lets Utah residents view or delete information collected about them by businesses. It lets them limit the sale of their personal information and the use of their sensitive personal information, including the right to opt out of targeted advertising.
AT&T has always strived to offer transparency, choice and control to customers.
If you have additional questions, visit our FAQs page.
Virginia Consumer Data Protection Act (VCDPA)
Effective Jan-01-2023
The Virginia Consumer Data Protection Act applies to Virginia consumers. As a resident, you have the right to:
- Ask to access or delete information we have that’s linked to you, subject to certain exceptions.
- Ask to correct inaccurate information.
- Ask to port (export) your information. In this case, we provide you with the same Access Report as when you ask to view your information.
- Limit the sale of your personal information and use of your sensitive personal information in certain circumstances. If you want to see your current permissions, you can view them at att.com/PrivacyChoices.
Your Choices
To underscore our dedication to respecting your privacy and to give all consumers the same choices, we offer these options even where it's not mandated by law. Visit Your Choices and Controls.
What has changed as a result of the Virginia Data Protection Act?
The VCDPA lets Virginia residents view or delete information collected about them by businesses. It lets them limit the sale of their personal information and the use of their sensitive personal information. AT&T has always strived to offer transparency, choice and control to customers. We need your explicit permission to use your sensitive personal information for certain purposes.
AT&T has always strived to offer transparency, choice and control to customers.
If you have additional questions, visit our FAQs page.
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Effective July 25, 2024, we clarified our disclosures related to Your Privacy Choices and our use of de-identified data. And we noted that we may share audio recordings with analytics companies to provide better insights on how we serve our customers.
Previous Updates
Effective July 17th, we updated the contact information for questions regarding our privacy notices.
Previous Updates
This updated Privacy Notice is effective December 11, 2023. It is shorter, easier to understand, and includes updates to comply with new state privacy laws.
Previous Updates
Effective June 2, 2023, we clarified that phone number is an example of equipment information collected.
We are committed to providing you transparency by letting you know when we've made changes to our policy. We truly value your business.
Previous Updates
Effective July 17th, we updated the contact information for questions regarding our privacy notices. Also, on July 22nd we noted that for some employees our analytics tools may use individual data.
Effective April 19, 2024, we updated the notice to clarify that we collect and use location data for safety, security and fraud prevention services. We’ve also updated this notice to disclose that we share some electronic network information with our affiliates, and we will now use the recordings we already make of customer care calls to analyze employee engagement and for Workforce Analytics.
Previous Updates
Effective January 12, 2024, we updated this notice to clarify that data from Company Official Use (COU) devices such as COU phones may be used to evaluate employees’ presence in administrative office locations during work hours.
Previous Updates
Effective October 10, 2023, we updated this notice to clarify that biometrics may be used to identify individuals doing work for the company.
We are committed to transparency, so we want you to know we’re updating the AT&T Privacy Policy, effective January 1, 2023:
- We’re making customer choices simpler. All customers can now select “Do Not Sell or Share My Personal Information,” and we’re removing the specific opt-out for External Marketing and Analytics Reports, which only share information that is already aggregated (grouped), meaning they don’t identify individuals.
- We’ve expanded our section on State Privacy Rights and Choices. It includes categories and examples of information we collect, create and share. It also explains choices available to you to manage your information.
- We’ve updated the names, descriptions and terms of our ad programs. Our “Personalized” program replaces “Relevant Advertising” and provides you offers and ads that are relevant to your interests. “Personalized Plus” replaces “Enhanced Relevant Advertising” and uses more of your information for more relevant communications to you. You can opt out or opt in at any time.
Previous Updates
Effective June 6, 2022, we have removed references in our policy to Xandr. This is in addition to the removal of WarnerMedia and its family of companies that was announced on April 8, 2022 as these entities are no longer affiliates of AT&T.
We are committed to providing you transparency by letting you know when we’ve made changes to our policy. We truly value your business.
Previous Updates
Effective April 8, 2022, we have removed references in our policy to WarnerMedia and its family of companies as they are no longer affiliates of AT&T.
We are committed to providing you transparency by letting you know when we’ve made changes to our policy. We truly value your business.
Previous Updates
We are committed to transparency, so we want you to know we’ve made an update to the AT&T Privacy Policy.
Effective November 1, 2021, we removed references to U-verse TV from our policy as that service is now covered by the DIRECTV Privacy Policy.
We value your business, and thank you for being a customer of AT&T.
Previous Updates
On June 16th, we updated the California Consumer Privacy Act section of our privacy policy.
- We clarified the types of information collected and the purposes for that collection.
- We provided a link to our CCPA Metrics.
- See the prior version of the Privacy Policy.
Previous Updates
In keeping with our commitment to transparency, we want you to know that we’ve updated parts of the AT&T Privacy Policy. We encourage you to read our full policy, but we’ve summarized the key changes.
On October 1, 2021, the Nevada Privacy law went into effect, allowing residents of Nevada to ask us not to sell their personal information. To see more, visit Your Choices and Controls.
Previous Updates
As of August 26, 2021, DIRECTV has its own Privacy Policy.
As of November 1, these additional key changes will take effect for AT&T customers under our revised policy:
- We may collect, use or share biometric information for fraud prevention and security purposes.
- If you opt in to our Enhanced Relevant Advertising program, we may use other information from testing and running our network to make inferences regarding web browsing and videos watched over secure connections to personalize your experience or deliver more relevant marketing messages and offers to you. Keep in mind that we don’t access sensitive information or break encryption, and we don’t use the content of texts, emails or phone calls for marketing or advertising.
- If we share information with third parties for purposes such as verifying your identity and protecting your financial accounts, you can manage this sharing of information simply by going to Manage Privacy Choices.
We are committed to keeping your information secure, as well as providing you with Choices and Controls for how your information is used. You can visit the Choices and Controls section of our Privacy Center at any time to adjust your settings. Your service is not affected by these changes, and your continued use of our services indicates your acceptance of these changes.
We value your business, and thank you for being a customer of AT&T.
Previous Updates
- The information we collect
- How we use your information
- How we share your information
- Your privacy choices and control
- Data retention and security
- Other privacy information
- Biometric information privacy notice
- Cookies and other technologies
- Contact preferences
- Information that we collect and share (charts)
- Recent privacy notice updates