Starting This Month, Millennial Business News Network Can Be Found on DIRECTV, DIRECTV NOW and U-verse TV

Cheddar, the leading post-cable networks company, is beginning rollout across AT&T video platforms DIRECTV, DIRECTV NOW and U-verse TV.

“AT&T operates one of the largest and best video platforms in the world, and we are thrilled to be available to their subscribers – whether it’s in their home or on-the-go,” said Jon Steinberg, Founder and CEO of Cheddar. “Our expanded distribution through AT&T opens up so many new audiences for Cheddar while giving our existing viewers and followers more ways to tune-in and enjoy our content.”

Cheddar’s flagship programs include Opening Bell and Closing Bell, which cover the business day live from the New York Stock Exchange. It also carries daily programming around the business of esports (Cheddar Sports), business of marijuana (CannaBiz), and business of transportation (Cheddar Rides). Cheddar also broadcasts its weekly politics show (Cheddar Politics) live from the AT&T studio in Washington DC.

About Cheddar

Cheddar is the leading post-cable networks company. Cheddar currently broadcasts two live video news networks: Cheddar, a business news network covering the most innovative executives, founders, products, and technologies transforming our lives and economy, and Cheddar Big News, a fast-paced, young, non-partisan general news and headline news network. The company broadcasts from the trading floor of the New York Stock Exchange, its street level studio in the glass corner of the Sprint Store in the Flatiron Building, WeWork in Los Angeles, and the White House. Cheddar was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors include Lightspeed Venture Partners, Raine Ventures, Goldman Sachs, Liberty Global, Comcast Ventures, AT&T, Amazon, Antenna Group, Ribbit Capital, The New York Stock Exchange, Altice USA, 7 Global Capital, and Dentsu Ventures.