Article banner image

Fantastic Beasts: The Crimes of Grindelwald

EL SEGUNDO, October 17, 2018

Fantastic Beasts: The Crimes of Grindelwald

AT&T and Warner Bros. Pictures Bring More Magic to Customers With Fantastic Beasts: The Crimes of Grindelwald

Latest Consumer Marketing Campaign Offers New and Existing AT&T Customers More Access, Content and Engagement - With a Wizarding World Twist!

AT&T*, together with Warner Bros., begins the national rollout of the first joint, large-scale marketing campaign since the merger was approved in June.  The campaign celebrates Warner Bros. Pictures’ Fantastic Beasts: The Crimes of Grindelwald, in theaters Nov. 16.

“What better way for the AT&T and Warner Bros. worlds to collaborate than with this incredible film that has such an extremely passionate fan base,” said Valerie Vargas, SVP of Advertising and Creative Services, AT&T. “Together we have created a more immersive entertainment experience for our customers, including access to exclusive content and creating an unexpectedly enchanting in-store experience unlike anything we have done before.” 

“Warner Bros. is excited to expand the world of Fantastic Beasts: The Crimes of Grindelwald beyond the big screen with AT&T. This multifaceted collaboration allows us to bring the experience of the film to the real world in unique ways—from in-store, to devices and into homes—giving us an even wider reach, broad creative possibilities and greater access for fans and moviegoers,” said JP Richards, EVP Worldwide Marketing & Chief Data Strategist, Warner Bros. Pictures.

Beginning today, and through the holiday season, new and existing AT&T customers will discover magic throughout AT&T’s online and retail destinations as well as DIRECTV, AT&T THANKS and more:

Exclusive content with the wave of a wand! 

Fans can check out exclusive, behind-the-scenes clips, interviews from the cast and creatives of Fantastic Beasts: The Crimes of Grindelwald, including screenwriter/producer J.K. Rowling online and across AT&T social media channels starting later this week. 

Go Inside the Magic with AT&T THANKS!

AT&T THANKS, which is available to all eligible AT&T customers who download the app 1, also offers exclusive opportunities and experiences including:

  • VIP Sweepstakes

AT&T THANKS customers have the chance to win a VIP all expenses paid trip to the Fantastic Beasts: Crimes of Grindelwald premiere in London or Paris for themselves and 4 guests. Customers can enter through Oct. 21 by visiting FBPremiereVIP.com. 2

  • Advanced Screenings

On Nov. 14, customers in Atlanta, Chicago, Dallas, Los Angeles, New York and San Francisco can redeem a voucher through the AT&T THANKS app to attend a special advanced screening3 in their market. Customers who attend the advance screenings will not only see the film early but will also get premium merchandise and unique photo opportunities.

This is just one way that AT&T THANKS is offering insider access to benefits including music experiences, movie tickets, dining discounts, access to sporting events, concerts and more. Download the AT&T THANKS app here.1

fantastic_beasts_thanks_in_story_768x714.jpg

Magical in-store experience!

Beginning early November, AT&T retail stores across the country will undergo a magical transformation, inviting customers to:

  • Collect 6 exclusive posters4, unlocking an exclusive behind-the-scenes video looking into Grindelwald’s Vision with J.K. Rowling and the cast!
  • Get their Instagrammable photo moment against Fantastic Beasts outdoor wall art because… pics or it didn’t happen!4
  • Access an exclusive Snapchat filter that features you as a living portrait in the Wizarding World newspaper The Daily Prophet!5

Find More Magic on Demand!

Later this month, catch up or return to your Wizarding World favorites on DIRECTV Channel 1107 – a dedicated video on-demand channel6 that will feature all of the Wizarding World films, including all 8 Harry Potter franchise films and Fantastic Beasts and Where to Find Them as well as 30+ additional “Behind the Magic” short-form content clips.

If Wizarding World marathons aren’t enough, AT&T is offering each of the 9 movies for purchase for only $7.99 for HD and $11.99 for 4K.7  

This is just the beginning of this fantastical journey follow the magic. Be sure to look for special content, @ATT on Twitter, facebook.com/att and @ATT on Instagram.

 

About Fantastic Beasts: The Crimes of Grindelwald:

Fantastic Beasts: The Crimes of Grindelwald reunited director David Yates, screenwriter/producer J.K. Rowling, and producers David Heyman, Steve Kloves and Lionel Wigram, all of whom had collaborated on Fantastic Beasts and Where to Find Them.  Tim Lewis, Neil Blair, Rick Senat and Danny Cohen served as executive producers.

The film features an ensemble cast led by Eddie Redmayne, Katherine Waterston, Dan Fogler, Alison Sudol, Ezra Miller, Zoë Kravitz, Callum Turner, Claudia Kim, William Nadylam, Kevin Guthrie, Poppy Corby-Tuech, Brontis Jodorowsky, with Jude Law and Johnny Depp. 

Warner Bros. Pictures presents a Heyday Films Production, a David Yates film, “Fantastic Beasts: The Crimes of Grindelwald.”  The film will be distributed worldwide in 2D and 3D in select theatres and IMAX by Warner Bros. Pictures.  It has been rated PG-13 for some sequences of fantasy action. fantasticbeasts.com

 

*About AT&T Communications

We help family, friends and neighbors connect in meaningful ways every day. From the first phone call 140+ years ago to mobile video streaming, we innovate to improve lives. We have the best network according to America’s biggest test.** We’re building FirstNet just for first responders and creating next-generation mobile 5G. With DIRECTV and DIRECTV NOW, we deliver entertainment people love to talk about. Our smart, highly secure solutions serve over 3 million global businesses – nearly all of the Fortune 1000. And worldwide, our spirit of service drives employees to give back to their communities.

AT&T Communications is part of AT&T Inc. (NYSE:T). Learn more at att.com/CommunicationsNews.

AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information about AT&T products and services is available at about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and on YouTube at youtube.com/att.

© 2018 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

 

**Based on GWS OneScore Sept. 2018. Excludes crowd sourced studies.

1 AT&T Thanks App: Eligible AT&T wireless, TV and Internet customers only; Data/messaging rates may apply for app download and usage. Req’s compatible device with iOS 10 and higher or Android™ 5.0 and higher.

2 NO PURCHASE NECESSARY. Eligibility & restrictions apply. Must be 21 years of age or older. Msg & Data rates may apply. Sweepstakes ends 10/21/18. Void where prohibited. For Official Rules visit FBPremiereVIP.com.

3 While supplies last. Eligibility, ticket limits & add’l restr’s apply.  Compatible device req. for AT&T Thanks app. Data rates may apply for AT&T Thanks app download and usage.

4 Select AT&T retail only

5  In select AT&T retail stores in mid-November

6 Requires internet connected receiver.

7 To access purchased content, customer must maintain a subscription to DIRECTV satellite service in good standing as determined by DIRECTV in its sole discretion.  Access to all purchased content (on any receiver or device) will no longer be available and is non-refundable upon deactivation or termination of customer’s DIRECTV satellite account. Visit directv.com/purchases for terms and conditions and complete details. 4K: 4K compatible equipment, minimum programming (SELECT Package or higher), 4K account authorization and professional installation required. Other conditions apply.

View More