Fantastic Beasts: The Crimes of Grindelwald
AT&T and Warner Bros. Pictures Bring More Magic to Customers With Fantastic Beasts: The Crimes of Grindelwald
Latest Consumer Marketing Campaign Offers New and Existing AT&T Customers More Access, Content and Engagement - With a Wizarding World Twist!
AT&T*, together with Warner Bros., begins the national rollout of the first joint, large-scale marketing campaign since the merger was approved in June. The campaign celebrates Warner Bros. Pictures’ Fantastic Beasts: The Crimes of Grindelwald, in theaters Nov. 16.
“What better way for the AT&T and Warner Bros. worlds to collaborate than with this incredible film that has such an extremely passionate fan base,” said Valerie Vargas, SVP of Advertising and Creative Services, AT&T. “Together we have created a more immersive entertainment experience for our customers, including access to exclusive content and creating an unexpectedly enchanting in-store experience unlike anything we have done before.”
“Warner Bros. is excited to expand the world of Fantastic Beasts: The Crimes of Grindelwald beyond the big screen with AT&T. This multifaceted collaboration allows us to bring the experience of the film to the real world in unique ways—from in-store, to devices and into homes—giving us an even wider reach, broad creative possibilities and greater access for fans and moviegoers,” said JP Richards, EVP Worldwide Marketing & Chief Data Strategist, Warner Bros. Pictures.
Beginning today, and through the holiday season, new and existing AT&T customers will discover magic throughout AT&T’s online and retail destinations as well as DIRECTV, AT&T THANKS and more:
Exclusive content with the wave of a wand!
Fans can check out exclusive, behind-the-scenes clips, interviews from the cast and creatives of Fantastic Beasts: The Crimes of Grindelwald, including screenwriter/producer J.K. Rowling online and across AT&T social media channels starting later this week.
Go Inside the Magic with AT&T THANKS!
AT&T THANKS, which is available to all eligible AT&T customers who download the app 1, also offers exclusive opportunities and experiences including:
- VIP Sweepstakes
AT&T THANKS customers have the chance to win a VIP all expenses paid trip to the Fantastic Beasts: Crimes of Grindelwald premiere in London or Paris for themselves and 4 guests. Customers can enter through Oct. 21 by visiting FBPremiereVIP.com. 2
- Advanced Screenings
On Nov. 14, customers in Atlanta, Chicago, Dallas, Los Angeles, New York and San Francisco can redeem a voucher through the AT&T THANKS app to attend a special advanced screening3 in their market. Customers who attend the advance screenings will not only see the film early but will also get premium merchandise and unique photo opportunities.
This is just one way that AT&T THANKS is offering insider access to benefits including music experiences, movie tickets, dining discounts, access to sporting events, concerts and more. Download the AT&T THANKS app here.1
Magical in-store experience!
Beginning early November, AT&T retail stores across the country will undergo a magical transformation, inviting customers to:
- Collect 6 exclusive posters4, unlocking an exclusive behind-the-scenes video looking into Grindelwald’s Vision with J.K. Rowling and the cast!
- Get their Instagrammable photo moment against Fantastic Beasts outdoor wall art because… pics or it didn’t happen!4
- Access an exclusive Snapchat filter that features you as a living portrait in the Wizarding World newspaper The Daily Prophet!5
Find More Magic on Demand!
Later this month, catch up or return to your Wizarding World favorites on DIRECTV Channel 1107 – a dedicated video on-demand channel6 that will feature all of the Wizarding World films, including all 8 Harry Potter franchise films and Fantastic Beasts and Where to Find Them as well as 30+ additional “Behind the Magic” short-form content clips.
If Wizarding World marathons aren’t enough, AT&T is offering each of the 9 movies for purchase for only $7.99 for HD and $11.99 for 4K.7