April 22, 2019

AT&T and Turner kick off “Hope Island Recovery Challenge” with Launch of Captain Planet Mobile Game in Celebration of Earth Day

Calling all Planeteers: Join Captain Planet and help restore trees on Hope Island to support schoolyard gardens

In celebration of Earth Day 2019, AT&T* and Turner are calling on all Planeteers to join superhero Captain Planet in restoring trees on Hope Island in the “Hope Island Recovery Challenge.” From Earth Day (April 22, 2019) through Arbor Day (April 26, 2019), AT&T will donate $1, up to $100,000, to the Captain Planet Foundation™ for every tree restored on Hope Island in the new mobile game, “Captain Planet: Gaia Guardians,” published by Turner’s Adult Swim Games. AT&T’s donation will support Project Learning Garden™, a program creating schoolyard gardens for students to engage in inquiry-driven, project-based learning.

FREE for download from the Apple App Store and Google Play, “Captain Planet: Gaia Guardians” brings players together with the five famous Planeteers – Kwame, Wheeler, Linka, Gi and Ma-Ti – to evoke Captain Planet and defeat eco-villains that are polluting the world. The “Hope Island Recovery Challenge” is open to players 18 and older in the United States**. To participate, players tap on polluted trees anywhere on Hope Island. This will generate a contribution from AT&T to the Captain Planet Foundation. Players can help spread the word and recruit others to join the cause by using the hashtag #GoPlanet and sharing across their social platforms.

“This Earth Day, AT&T is making it easy and fun for everyone to make a difference,” said Charlene Lake, senior vice president - corporate social responsibility and chief sustainability officer, AT&T. “Through the ‘Hope Island Recovery Challenge,’ we’re turning in-game actions into real-world contributions to the Captain Planet Foundation to create more outdoor learning spaces at schools.”

All player-generated donations will benefit Project Learning Garden, a program of the Captain Planet Foundation that helps teachers facilitate an engaging hands-on lesson in the garden instead of a textbook-driven lesson in the classroom – while teaching the same required curriculum standard in math, science, social studies, health or language arts. It also connects students to nature and their food while helping them develop an understanding of natural systems and an early palate for fresh, healthy fruits and vegetables.

“Gardens in the schoolyard help students learn and develop a love for the planet,” said Leesa Carter-Jones, president & CEO, Captain Planet Foundation. “With support from AT&T, gamers can help bring more gardens to our schools and inspire a new generation of Planeteers.”

The “Hope Island Recovery Challenge” is just one way AT&T is working to create a better, more environmentally sustainable world. The company is using its scale and technology to help solve some of our planet’s most pressing challenges. From its 10x Carbon Reduction goal, to its large-scale renewable energy investments, to its actions to minimize waste and build climate resiliency, AT&T is helping to care for the planet through numerous environmental programs and initiatives. More information is available at att.com/environment.

** Open to U.S. residents 18+ only. Void in Alabama, Illinois, Massachusetts and Mississippi. All donations benefit the Captain Planet Foundation’s Project Learning Garden program.

 

*About AT&T

AT&T Inc. (NYSE:T) is a diversified, global leader in telecommunications, media and entertainment, and technology. It executes in the market under four operating units. WarnerMedia’s HBO, Turner and Warner Bros. divisions are world leaders in creating premium content, operate one of the world’s largest TV and film studios, and own a world-class library of entertainment. AT&T Communications provides more than 100 million U.S. consumers with entertainment and communications experiences across TV, mobile and broadband services. Plus, it serves nearly 3 million business customers with high-speed, highly secure connectivity and smart solutions. AT&T Latin America provides pay-TV services across 11 countries and territories in Latin America and the Caribbean, and is the fastest growing wireless provider in Mexico, serving consumers and businesses. Xandr provides marketers with innovative and relevant advertising solutions for consumers around premium video content and digital advertising through its AppNexus platform.

AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information is available at about.att.com. © 2019 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

 

About Captain Planet Foundation

Based on the critically-acclaimed animated TV series “Captain Planet and the Planeteers,” CPF was co-founded in 1991 by Turner and producer Barbara Pyle. Since then, it has played a critical role in helping to ensure that the next generation of business leaders and policy makers are environmentally literate citizens who leverage technology and information to manage and protect the land, air and water. CPF has brought together public agencies, non-profit organizations, corporations and foundations to help youth develop into environmental stewards and active global citizens: individuals who think critically and collaborate nationally and internationally, in projects that benefit their health, schools and communities.

CPF is a grant-making foundation that has funded over 2,100 hands-on environmental education projects with schools and non-profits that serve children in 50 U.S. states and 26 countries. In addition to its Grants Program, the Captain Planet Foundation also operates Project Learning Garden, with more than 360 school gardens in metro Atlanta and across the lower 48 states; Project Hero, which is challenging kids to save endangered species across the country; and the Institute at CPF, which is training Georgia educators in science-based outdoor learning strategies and lessons. For more information: www.captainplanetfoundation.org.

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