SKY Expands its Educational Escola+ Project, Providing Ophthalmological Exams for More than 3,000 Children in the Brazilian City of Jaguariúna
SKY, in partnership with local NGOs Atados and Renovatio, is rolling out the philanthropic project "Ver Bem" (Good Vision) in the city of Jaguariúna, in the Brazilian State of Sao Paulo. The initiative aims to improve the quality of life of 3,440 students from public schools that participate in the Escola+ program.
The project kicked off on February 25 in 12 schools in the city, including students from 1st to 5th grade. In the first stage, students pre-registered at the school to take Visual Acuity tests. The tests will be administered starting March 18. Children who present vision problems or are already wearing glasses, will be directed to individual consultations, beginning April 8. Those who have simpler problems, such as myopia, will receive new glasses within an hour. Those who present a more complex diagnosis, such as astigmatism, will receive the glasses in up to 30 days. Teachers will also be trained to identify potential vision problems in their students.
Escola+ and the city of Jaguariúna jointly selected the schools that are participating in the project. Escola+, an educational program that is made possible by SKY, has been active in these institutions since 2018. It encourages the use of audiovisual resources in activities that can motivate students ages 7 to 15, to a critical understanding of the language of television. The "Ver Bem" project is so important because it helps these children watch the content without difficulties.
In Brazil, Escola+ is present in 60 institutions in the cities of Jundiaí and Jaguariúna, reaching more than 25,000 children. It is designed to complement classroom teaching with audio-visual materials and contributes to the pedagogical process by transmitting - through satellite television - educational content from partners such as Discovery in School, National Geographic, Disney, Take Off Media and Fundación Torneos.
SKY Brasil is the largest satellite pay-TV operator in Brazil. It distributes 100% digital programming to subscribers nationwide with product solutions for all types of audience profiles, from post to prepaid. SKY has introduced a great number of technological innovations in pay-TV in Brazil, and is always linked with the best programming and excellence in serving more than 5.2 million customers. For more information, access www.sky.com.br.