Key Takeaways:
- Hearing a loved one’s voice activates the same areas of the brain as a hug.
- The holidays are the perfect time make a call and create deeper connection.
- 76% of people have saved a voicemail or video from a loved one.
While it is true that many of us imagine the holidays as a time to gather around the dining room table with our closest friends and family, the reality of today’s busy world can sometimes make this difficult to achieve. When it’s not possible to get together, our phones are the vital link that keeps us connected to the ones we love. We’ve learned that 4 out of 5 people believe hearing a loved one's voice through voicemail is more meaningful than a text – and that hearing these voices, even via a phone call, can activate the same parts of the brain as a hug. But – we choose to hear those voices less and less.
Call anxiety is real! The convenience of texting has created a new generation of super connectors who would much rather send a quick message than deal with the stress of making an actual call. Short, fast, and emoji-filled texts have become our communication norm, but what if we are missing out on true connection?!
The holidays are the perfect time to take connecting to the next level and hit the green call button on your phone -this small gesture can have a profound impact. And if no one picks up, a voice mail can be just as impactful. In an AT&T survey 76% of people said they have saved voicemails, videos or video messages from loved ones that are living and who have passed away for nostalgic reasons, cherishing the sound of their voice as a comforting memory. That’s why our new holiday ad focuses on the power of voice.
The essence of the holiday spirit lies in the connections we make with others. This holiday season, we want you to feel the power of connection through voice, so we challenge you to take the time to call a loved one (family, friend, coworker, or anyone in between) and feel how connecting changes everything💙
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