AT&T will now offer Earvin “Magic” Johnson’s ASPiRE, the network that entertains and celebrates urban influencers and African-American families, and UP, a network providing uplifting family programming.  ASPiRE and UP are now available on the DIRECTV and U-verse platforms.

“We’re pleased to bring these great channels that serve family audiences and expand entertainment options on both our U-verse and DIRECTV platforms,” said Dan York, chief content officer at AT&T.  “With these networks come a diverse array of voices and perspectives that build on the wide variety of programming we carry today.”

“We salute AT&T for recognizing the value that ASPiRE brings to their customers with programming that is relatable, relevant and positive.  This is a fantastic way for us to close out a very successful year. ASPiRE will continue to provide a real and authentic view of the African-American community,” said Earvin "Magic" Johnson, chairman & CEO, ASPiRE.

"As the leading brand in family entertainment, we are proud to work with AT&T and look forward to entertaining AT&Ts customers with our unique brand of quality family content,” said Charley Humbard, president & CEO of UP.

ASPiRE brings viewers reality programs, modern comedies, provocative documentaries, popular series and original shows from a groundbreaking new generation of content creators. Show highlights include the network’s popular original series “ABFF Independent,” a weekly show hosted by Grammy® Award-winning music producer, recording artist and actor David Banner. And be sure to catch "Changemakers," an original reality series spotlighting African-American celebrities using their success to improve the lives of others.  ASPiRE is also the home of HBCU (Historically Black Colleges & Universities) football and basketball games. Look for exclusive live coverage of regular season and championship games. 

UP is passionate about bringing entertaining content that viewers can feel good about. UP brings premiere movies and original series filled with compelling stories. This holiday season, "Everything You Love About Christmas," returns featuring more than 50 days and 500 hours of holiday movies, specials and marathons.  The network’s hit original series “Bringing Up Bates” returns for a 3rd season in January. The new original series starring the world’s foremost family-fixer, “Jo Frost:  Nanny on Tour” will also hit TVs in January.

ASPiRE is now available on DIRECTV (channel 381) and on AT&T U-verse (channels 158/1158). UP is currently available on DIRECTV (channel 338) and on U-verse (channels 369/1369).

About AT&T

AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high speed Internet and voice services. We’re the world’s largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. In the U.S., our wireless network has the nation’s strongest 4G LTE signal and most reliable 4G LTE. We offer the best global coverage of any U.S. wireless provider*. And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.

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About ASPiRE

ASPiRE is a television network that celebrates the groundbreaking achievements of African-Americans. ASPiRE offers a diverse programming mix of movies, series and specials featuring music, comedy, drama, faith/inspiration, theater/performing arts, lifestyle and news/information. The network was launched on June 27, 2012 by Magic Johnson Enterprises, which acts as a catalyst for driving unparalleled business results for its partners and fosters community/economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. ASPiRE is available in 24 of the top 25 African-American markets including New York City, Los Angeles, Atlanta, Chicago and Washington, D.C.. For more information, visit, and on Twitter @tvASPiRE.

About Magic Johnson Enterprises

Magic Johnson Enterprises acts as a catalyst for driving unparalleled business results for its partners and fosters community/economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. For more information, visit

About UP

UP is television's trusted entertainment brand dedicated to providing viewers with "feel good TV for you and your family."  UP uplifts viewers every day with premiere movies, original reality, dramatic and comedy series filled with compelling stories and characters with character. In keeping with its brand promise, UP’s pro-social initiative, “Uplift Someone,” inspires people to do simple, everyday acts of kindness.  UP is widely available on cable systems and satellite providers across the United States. Based in Atlanta, UP is a division of UP Entertainment, LLC and partners with the ASPiRE network on sales, marketing and other operational services. 

Follow UP on the Web at on Facebook at, Twitter on @UPtv and Instagram at UP_TV.