AT&T AdWorks Launches 60-second Linear Addressable TV Ad Format
New Offering Expands Addressable TV Opportunities for Advertisers Across All Industries
AT&T1 AdWorks, the nationwide leader in addressable TV advertising2, can now serve 60-second ads to nearly 14 million addressable TV households. This capability lets advertisers reach their target audiences with a new format.
Advertisers often require more than a 30-second ad to get their message across on TV. This new 60-second ad format lets advertisers have more time to communicate their full message, while targeting audiences with the precision that addressable targeting provides. With AT&T AdWorks, advertisers don’t have to choose between a longer creative message and precise TV targeting – they can have both. AT&T AdWorks offers 60-, 30- and 15-second linear addressable ad capabilities. Advertisers have multiple options to tailor a campaign that best fits their business.
“A 60-second linear addressable ad is a game-changing addition to our platform,” said Rick Welday, president, AT&T AdWorks. “Advertisers, across all different industries, are looking for additional time to engage their target audience, while taking advantage of innovative addressable TV solutions that minimize waste. We’re excited to address this need.”
AT&T AdWorks’ addressable TV platform delivers household-specific TV advertising based on an advertiser-defined target in a privacy-compliant manner – regardless of programming or time of day in both live and playback modes.
AT&T AdWorks can help advertisers reach the right consumer with the right message.
And the privacy of our customers is always top of mind. We don’t share personal information with advertisers. We simply serve ads to anonymous audience segments as defined by those advertisers. Consumers can opt out and opt back in whenever they choose.
1 AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
3 The nearly 14 million addressable households are a subset of DIRECTV subscribers.
About AT&T AdWorks
AT&T AdWorks is the nationwide leader in Addressable TV advertising. We combine unparalleled scale in addressable TV advertising with the best targeting capability in the TV business to deliver a better ROI for advertisers. And we can extend addressable TV campaigns across screens. The AT&T AdWorks product suite includes: Addressable TV Advertising, TV Blueprint, Interactive TV and Premium Digital Video Advertising (including Otter Media properties).
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high-speed Internet and voice services. We’re the world’s largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. We offer the best global coverage of any U.S. wireless provider.* And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.
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