AT&T and Fusebox Festival Artist Team Up to Create Social Masterpieces
AUSTIN, Texas, April 16, 2014 – Social media-savvy Fusebox Festival attendees have the chance to be artistic collaborators at this year’s event.
AT&T U-verse® with GigaPowerSM, the company’s fastest Internet and most advanced TV services available to consumers in Austin, is teaming up with Austin artist Aron Taylor to create a one-of-a-kind fan experience through a unique artistic filtering process.
Festival-goers who capture and share their favorite festival moment via Twitter or Instagram with hashtag #FuseboxFilter may be selected for an artistic interpretation by Taylor, a visual artist who works in a variety of mediums including sculpture, painting, video, and performance.
Throughout the festival, randomly selected hashtagged images and posts will be projected and “filtered” on site by Taylor. Once the artistic makeover is complete, a new image may be shared by Taylor over his Twitter (@QuickDrawPhotos) & Instagram (@QuickDrawPhotoBooth) handles with hashtag #FuseboxFilter, displayed on a digital wall at the Fusebox Filter booth, shared on Twitter by Fusebox Festival organizers, or it may be shared by AT&T on its social media pages and channels.
“We wanted to contribute in a very unique and memorable way to the amazing fan experience Fusebox Festival has provided to the thousands of participants who have attended performances over the past decade,” said Dave Nichols, president, AT&T Texas. “There is a common thread among Aron, social media and AT&T U-verse with GigaPower, and that’s speed. We think Aron’s artist touch is a great way to celebrate the festival and give back to the fans.”
As part of a larger community initiative, AT&T is supporting the 10-year anniversary of the Austin Fusebox Festival, a 12-day hybrid arts festival promoting local culture, arts and technology and as the exclusive corporate underwriter of the Free Range Art initiative. Through the support of AT&T and other donors, festival goers will benefit from free admittance to Fusebox performances during the nearly two week event, which runs from April 16 – 27.
Aron Taylor will offer his artistic touch to fan images on the following four nights at these times and locations:
- April 17 Spiderhouse Ballroom, 10 p.m. to 1 a.m.
- April 18 Canopy/Big Medium, 10 p.m. to 1 a.m.
- April 20 Butterfly Bar, 9 p.m. to Midnight
- April 24 The Off Center, 10 p.m. to 1 a.m.
Taylor has exhibited in Texas, New York, Minnesota, Canada, and the UK. He has been a company member of the Austin theatre company, The Rude Mechanicals, since 2004. He completed his BFA in Theatre from The University of Texas and received his MFA in Studio Art from The Minneapolis College of Art and Design.
For additional information on AT&T U-verse with GigaPower, or to find out if it’s available in your area, please visit www.att.com/gigapower.
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NO PURCHASE NECESSARY TO PARTICIPATE. Promotion is open to U.S. citizens and U.S. resident aliens who are physically located in and legal residents of one of the 50 United States or the District of Columbia who are at least the age of majority in their state or residence at time of participation: 18 years of age in most states, 19 in Alabama and Nebraska, 21 in Mississippi
Promotion commences on April 16, 2014 and ends on April 25, 2014. Subject to Terms and Conditions at http://bit.ly/fuseboxfilter. Sponsor: AT&T Mobility LLC, 1025 Lenox Park Blvd., NE, Atlanta, Georgia 30319.
VOID OUTSIDE OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA AND WHERE PROHIBITED BY LAW.
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