AT&T and HBO Reach Historic Multi-platform Programming Agreement
First All-Platform Deal for HBO will Make Premium Content Available
To DIRECTV and U-verse Customers On Any Screen; HBO and CINEMAX
To be Part of New ‘DIRECTV NOW’ Streaming Service
AT&T* and Home Box Office, Inc. have reached a multi-year, strategic agreement that will extend HBO’s award-winning content across all AT&T products.
The agreement renews HBO’s existing contract with the AT&T DIRECTV and U-verse services, and will also make all HBO and CINEMAX content available on DIRECTV NOW. AT&T expects the new streaming service to roll out by the end of the year.
AT&T and HBO are not disclosing financial and other details of the new agreement.
“Our agreement with HBO is groundbreaking in the pay TV and wireless industries as well as the premium category,” said Dan York, Chief Content Officer for AT&T. “With this agreement, we have created easy access to subscribe and consume HBO’s premium content across all of our platforms. We look forward to growing HBO and Max subscribers. This is a first-of-its-kind deal for both companies and a big win for consumers, building off AT&T’s industry leading scale as an HBO distributor for the benefit of our wireless, broadband, and entertainment customer base.”
“We are thrilled to extend and deepen our valued and long-standing relationship with AT&T by announcing this groundbreaking agreement, said Simon Sutton,” President, Global Distribution, HBO. “This deal will deliver the best in TV programming to viewers across AT&T’s multi-platform experience. The entertainment landscape has evolved and we are excited to innovate on both AT&T's traditional and new platforms to further provide premium quality, extraordinary value and accessibility to viewers anywhere.”
In addition to bringing shows like HBO’s multiple Emmy-nominated “Game of Thrones” and “Veep” to the DIRECTV NOW platform, HBO and CINEMAX content will also be part of AT&T mobile video bundle offers. Details about those will be available at a later date.
As part of the agreement, DIRECTV and U-verse customers will continue to have access to HBO and CINEMAX content on linear TV, online and TV Everywhere apps.
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*Global coverage claim based on offering discounted voice and data roaming; LTE roaming; voice roaming; and world-capable smartphone and tablets in more countries than any other U.S. based carrier. International service required. Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world’s most successful pay TV service, providing the two television services – HBO® and Cinemax® – to approximately 131 million subscribers worldwide. The services offer the popular subscription video-on-demand products HBO On Demand® and Cinemax On Demand®, as well as HBO GO® and MAX GO®, HD feeds and multiplex channels. HBO NOW®, the network’s internet-only premium streaming service, provides audiences with instant access to HBO’s acclaimed programming in the U.S. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO and Cinemax programming is sold into over 150 countries worldwide.