AT&T Sponsors KCON USA for the First Time, Bringing Fans Closer to the Ultimate K-Pop Experience!
A summer-exclusive package of fun from AT&T – with #KCONYourWay for the best seats at KCON LA, meeting with K-Pop artists, and more!
AT&T1 is helping to bring the ultimate K-Pop experience to the U.S. through its first-time ever sponsorship of KCON USA! Thousands of people joined us at KCON New York on June 23-24 at the Prudential Center, and we’re excited to bring yet another unforgettable Korean entertainment experience to KCON Los Angeles on August 18-20 at the Los Angeles Convention Center and Staples Center.
As a leader of diversity and inclusion, AT&T is proud to support KCON and other events that bring together people of all walks of life, backgrounds and cultures, to celebrate premium entertainment with the latest technology on the nation’s best data network2.
AT&T brings Entertainment Your Way!
Ever wonder what it’s like to be a K-Pop superstar? Stop by AT&T’s integrated tech booth to step inside a futuristic K-Pop music video set, complete with an exciting augmented reality (AR) experiential zone, stunning “selca” (Korean word for “selfie”) zone, and more. Attendees can even perform their own dance covers on our dance floor and meet-n-greet select K-Pop artists at our KCON Your Way Experience and an AT&T retail store. Play our AR game for a chance to win trendy giveaways such as a K-Pop cap, a cell phone ring stand/holder or a limited number of artist engagement tickets.
“K-Pop goes beyond just the Korean American community – it resonates with people around the globe. That’s why we chose to sponsor KCON 2017 – because we wanted to bring fans closer to music and entertainment they love,” said Leonardo Torréss, associate vice president, marketing management. “We launched #KCONYourWay to give everyone a chance to get closer to the unlimited entertainment they deserve.”
Join AT&T at KCON LA for an unforgettable KCON experience! Visit kconyourway.com for more information, including artist meet-n-greet locations and to find out which K-Pop artist will be stopping by. Don’t forget to tag your photos and videos at the event with #KCONYourWay on social media.
1AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
2 Claim based on the Nielsen Certified Data Network Score. Score includes data reported by wireless consumers in the Nielsen Mobile Insights survey, network measurements from Nielsen Mobile Performance and Nielsen Drive Test Benchmarks for Q4 2016 + Q1 2017 across 121 markets.
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