AT&T to Be the Exclusive Network Provider for MICA, My Intelligent Communication Accessory, Designed by Opening Ceremony and Engineered by Intel
LAS VEGAS, Sept. 8, 2014 – AT&T announced today an agreement with Intel to deliver wireless data service as the exclusive network provider for MICA, My Intelligent Communication Accessory. MICA, which was designed by Opening Ceremony and engineered by Intel, will be available at Barneys New York and Opening Ceremony by holiday 2014.
MICA is a premium feminine fashion accessory with communications capabilities that can be used for work or entertainment. It enables users to stay connected via SMS messages, meeting alerts, and general notifications without the need to pair with a smartphone.
“MICA is unlike any other product we’ve connected before and it stands alone in terms of design and functionality,” said Chris Penrose, senior vice president, Emerging Device. “This is a product that puts fashion first while allowing users to remain connected.”
“MICA is a truly fashionable wearable that connects women to the information they need, when they need it, via notifications and alerts sent directly to the wrist,” said Ayse Ildeniz, vice president, Intel’s New Devices Group. “MICA ushers in a new era converging fashion and technology by integrating a woman’s luxury accessory with technology in order to complement and enhance a woman’s work and social life.”
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.
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