AT&T to Deliver an Array of Enhancements with NBCUniversal’s Coverage of the 2016 Rio Olympics, Aug. 5-21
DIRECTV and U-verse Customers Will Have Access to Olympic Mix Channels and Interactive App; DIRECTV to Deliver NBC’s 4K Coverage of Key Events
AT&T*, in agreement with NBCUniversal, will offer a wide array of enhancements with its delivery of NBCUniversal’s coverage of the Games of the XXXI Olympiad from Rio de Janeiro, Brazil.
DIRECTV and U-verse customers can get multi-screen Mix channels, interactive services with in-depth event results and medal counts. DIRECTV customers with compatible 4K Ultra HD equipment and the DIRECTV ULTIMATE Package or higher will have access to the first 4K Ultra HD (UHD) coverage of select Olympic events, including Opening and Closing Ceremonies.** DIRECTV customers can tune into an 8-screens-in-1 Mix Channel (DIRECTV ch. 205 & 600/U-verse ch. 94) when the Games start Friday, Aug. 5, through Sunday, Aug. 21.
The Mix Channel networks will include:
- Golf Channel
- USA Network
- NBC Universo
Watch the networks simultaneously, on one screen. AT&T U-verse TV customers can view a 4-screens-in-1 mix on the U-verse Multiview channel.
Multiview channels are:
- USA Network
- Local NBC affiliate
While viewing the Mix channels, DIRECTV and U-verse customers will also have access to more features. Mix offers on-screen interactive apps for simultaneous viewing of NBCUniversal’s events by date and sport; real-time medal counts, plus video clips and extras.
NBC’s 4K UHD coverage on DIRECTV will include footage from the Opening and Closing Ceremonies. The Opening Ceremony will be broadcast on a 1-hour delay on the East Coast and a 2-hour delay on the West Coast. Closing Ceremonies will have a 2-hour delay for East Coast viewers and a 3-hour delay on the West Coast. Swimming, track and field, basketball and judo, will all be on a one-day delay, as well as Rio scenics. View one or more events from the previous day’s competition daily from Aug. 6, the day after the Opening Ceremony, through Aug. 21.
“Our customers can easily keep track of their favorite events by watching the Mix channel. They’ll get real time results, medal counts and NBC video highlights at the touch of a remote button,” said Dan York, chief content officer for AT&T. “And see one of the world’s most spectacular cities through our delivery of 4K Ultra HD. It will give DIRECTV customers a breathtaking visual.”
AT&T DIRECTV and U-verse video subscribers will also have multi-platform access to NBCUniversal’s unprecedented 6,755 hours of Olympic programming.
NBCOlympics.com and the NBC Sports app will once again feature live streaming coverage of Olympic competition, plus event rewinds and extensive video highlights. Customers can also use DIRECTV and U-verse apps to stream live Olympic content that is airing on NBCUniversal’s broadcast and cable channels.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**Limited coverage available. Requires a Genie HD DVR (HR54 or later) and a DIRECTV 4K Ready TV, or a 4K TV connected to a 4K Genie Mini. Additional & Advanced Receiver fees apply. 4K account authorization and professional installation required. For any 4K content other than the Rio Olympics, ULTIMATE Package or higher required.
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About NBC Olympics
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. The 2012 London Olympics were watched by 217 million Americans across the networks of NBCUniversal, making it the most-watched event in U.S. television history.