AT&T on Path to Triple DIRECTV Presence in Best Western Hotel Rooms
Service to be Available in Over 150,000 Best Western Rooms
AT&T1 is working with Best Western® Hotels & Resorts to offer exceptional in-room entertainment. All Best Western hotels across the U.S., which includes over 150,000 hotel rooms, will be able to sign-up for DIRECTV.
DIRECTV currently offers service in nearly 50,000 Best Western hotel rooms, and this number is expected to increase with the availability of DIRECTV service across Best Western hotels through agreements with member properties.
Through the DIRECTV Residential Experience (DRE), guests at participating hotels will have access to a wide array of content, control over what they’re watching, an interactive program guide and select DVR features. DRE transforms hotel rooms into living rooms with an entertainment experience guests already know and love.
With DIRECTV, hotels get access to nearly 100 HD channels and exclusive sports programs.
“This deal with Best Western Hotels and Resorts tremendously benefits their extensive nationwide footprint of hotels. And most importantly, it offers guests a premium entertainment experience,” said Doug Eichler, vice president, AT&T Commercial DIRECTV Sales. “It’s our job to provide hotels and their guests with the best programming options out there.”
“DIRECTV was a natural choice as a TV provider for Best Western,” said Ron Pohl, Senior Vice President of Brand Management for Best Western Hotels & Resorts. “This partnership offers our guests a familiar experience from an industry leader in entertainment. It is also a tremendous opportunity for our members to connect travelers to their favorite entertainment and information, while benefiting from the lowest total cost of ownership for the digital guest experience.”
AT&T has a long-standing relationship with Best Western, connecting call centers and corporate offices with the AT&T Virtual Private Network (VPN) and employees with mobile devices. Best Western guests can also connect to AT&T Wi-Fi, so they can stream content, stay in touch with family and friends and so much more.
Best Western properties can get these services through any of DIRECTV’s authorized hospitality dealers, other distribution channels or by visiting DIRECTVforHotels.com.
DIRECTV is the leading TV service for businesses across the country. Nearly 400,000 hotels, bars, restaurants, and stadiums and small businesses use the service.
1 AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About Best Western
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb®, BW Premier Collection® and GLōSM. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2016.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high-speed internet and voice services. We’re the world’s largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. We offer the best global coverage of any U.S. wireless provider.* And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.
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