AT&T U-verse and RFD-TV Reach Agreement to Bring Rural Programming to U-verse Customers
DALLAS, Sept. 8, 2014 — AT&T U-verse TV® and Rural Media Group, Inc. have reached a distribution agreement that will bring RFD-TV, the nation's first 24-hour television network dedicated to serving the needs and interests of rural America, to AT&T U-verse customers.
As the flagship network for Rural Media Group Inc., RFD TV provides programming focused on agriculture, equine and the rural lifestyle, along with traditional country music and entertainment. It launched today on Channel 568 in the U200 package in Standard Definition (SD). FamilyNet, a sister station to RFD-TV, is already available on Channel 566 on AT&T U-verse. And RFD-TV in HD will launch later this year.
“We strive to carry content that appeals to a wide variety of audiences,” said Aaron Slator, president, content development, AT&T. “We’re excited to be able to bring RFD TV programming to our customers.”
RFD-TV's news department produces over 10 hours of original programming each weekday providing unique content not covered by other business channels. The Market Day Report and the Rural Evening News focus on rural news, agricultural weather, plus commodity reports for both cash and futures for livestock and grains. Full-time RFD-TV news bureaus in Washington D.C. and Chicago contribute heavily to these broadcasts, connecting urban and rural America regarding food production.
“For the past three years, the No. 1 request being received by RFD-TV was to secure carriage for our rural programming on AT&T U-verse,” said Patrick Gottsch, founder & president of Rural Media Group, Inc. “With this announcement, AT&T will be carrying all of our channels, RFD-TV, RFD HD, and FamilyNet. That’s a real tribute to their support for carrying independent networks that address large, underserved audiences. With AT&T’s carriage, RFD-TV is now available to more than 46 million homes.”
In addition to its rural programming, RFD TV has a special focus on western sports. In March, RFD TV launched The American, the world’s largest single one-day rodeo, which took place at AT&T Stadium. Next year’s rodeo is scheduled for March 1, 2015 at AT&T Stadium.
Geographic and service restrictions apply to AT&T U-verse services. For more information on AT&T U-verse — or to find out if it’s available in your area — visit www.att.com/u-verse.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**Claim based on comparison of major TV providers’ percentage growth in subscriber counts and national market share data as of 1Q2014.
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Reliability claim based on data transfer completion rates on nationwide 4G LTE networks. 4G LTE availability varies.
Geographic and service restrictions apply to AT&T U-verse. Call or go to www.att.com/uverse to see if you qualify.
About Rural Media Group, Inc.
Rural Media Group, Inc. (RMG) is the world's leading provider of multimedia content dedicated to the rural and western lifestyle. RMG is the parent company of RFD-TV, FamilyNet, RURAL TV, RURAL RADIO on SiriusXM channel 80, RFD-TV The Magazine and RFD-TV The Theatre. RFD-TV, the flagship network for RMG, launched in December 2000. RFD-TV is the nation's first 24-hour television network dedicated to serving the needs and interests of rural America with programming focused on agriculture, equine, rural lifestyle, traditional country music and entertainment. Daily productions include Market Day Report and the Rural Evening News. RMG networks are distributed into more than 63-million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, Verizon FiOS TV, AT&T U-verse, Mediacom, Charter, Brighthouse, Suddenlink, Time Warner, Cox and more than 600 independent rural cable systems. RFD-TV The Magazine is the print programming guide for the networks, which has attracted over 200,000 paid subscribers. RFD-TV The Theatre is a 2000 capacity soft seat venue in Branson, MO where entertainment programming is produced. RMG corporate headquarters are based in Omaha, NE and production operations are in Nashville, TN. For more information, visit www.rfdtv.com and join us on Facebook: RFD-TV Twitter: @OfficialRFDTV and Instagram: http://instagram.com/rfdtv