AT&T U-verse and Alterna’TV Launch PX TV
Channel to Feature Extreme Sports from Latin America, Including Skateboarding, BMX Biking, Motocross and Snowboarding
DALLAS, Jan. 13, 2015 — AT&T* U-verse TV® customers will be the first TV viewers in the U.S. to watch the latest extreme and action sports from Latin America with today’s launch of PX TV, distributed worldwide by Alterna’TV.
Programming on the Spanish-language channel features live event coverage, original shows and packaged series. Action sports include skateboarding, BMX biking, motocross, snowboarding, drifting, surfing and paragliding.
“AT&T is proud to be the first provider in the U.S. to bring this channel dedicated to extreme sports from Latin America to our U-verse customers,” said Julie Tran, head of foreign language programming for AT&T U-verse**. “We have an extensive lineup of channels aimed at diverse communities and this addition to Paquete Español will only enhance our already robust lineup.”
“With U-verse, we’re all about providing the content customers want, when and where they want it,” said GW Shaw, vice president of U-verse and video products. “An extensive and diverse lineup is one of many ways we’re able to meet our customers’ needs.”
PX TV is available now on Channel 3122 on the U200, U300 and U450 Latino packages, which offer more than 60 Spanish-language channels, as well as Paquete Español.
“Our new relationship with AT&T kicks-off with the exclusive U.S. launch of PX TV. This dynamic, engaging channel focuses on the content young adults want to see – extreme sports, the latest music and artists and the hottest fashion trends,” said Aymeric Genty, CEO of Alterna’TV. “PX TV has been fine-tuning and growing the channel in Mexico – a testament to its effectiveness in reaching today’s young Hispanic audience. We look forward to working with AT&T to make PX TV the preferred entertainment destination for its subscribers.”
Alejandro Mercado, president of PX TV added: “The ‘beat’ never stops at PX TV and our new AT&T agreement is another very important milestone in our growth. PX TV content inspires and positively influences young viewers through the sports and competitions that appeal to them most. We’re proud to have our channel available on AT&T U-verse TV.”
Geographic and service restrictions apply to AT&T U-verse services. For more information on AT&T U-verse — or to find out if it’s available in your area — visit www.att.com/u-verse.
“*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
*Requires qualifying device, U-family or higher TV plan and Wi-Fi or data connection. Content may vary by device, TV plan, and viewing location. Data charges may apply.
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As a subsidiary of leading satellite service provider Eutelsat Americas, Alterna'TV delivers programming that is both timely and culturally distinct with a roster of channels including Once TV Mexico, Latin American Sports, AYM Sports, Trace Sports Stars, CB Tu Television Michoacán, Canal 22 Internacional, Ecuavisa, INTI Network, PX TV and Telemicro. Alterna'TV distributes these channels to its carriage partners, which include DISH, DirecTV, Comcast and Time Warner Cable, Verizon FiOS, AT&T U-verse, Charter and RCN as well as MegaCable and UNE. With these carriage deals, Alterna'TV channels reach over 10M subscribers on a daily basis. For more information on our company, please visit us at www.alternatv.us.
About PX TV
PX TV is the destination of choice for young adults looking for the most exciting coverage of extreme sports throughout Latin America. Available on cable systems in Mexico, Venezuela, the Dominican Republic and Central America, PX TV represents the only Latin American channel covering the most important extreme events in the region. PX TV’s programming encompasses surfing, motocross, kite-surfing, snowboarding, BMX, wakeboarding, off-road, jet-ski, rock climbing, snowmobiling, skydiving, base jumping as well as the latest music and fashion trends. To kick off 2015, PX TV launched exclusively in the U.S. on AT&T U-verse. As 25 percent of U.S. teens/young adults claim Hispanic roots, PX TV will engage viewers with content they want to see, in their language and focused on their lifestyle.