AT&T Keeps Runners and Fans Connected at 122nd Boston Marathon
AT&T* will once again keep runners and fans connected at this year’s Boston Marathon.
We have been a proud sponsor of the Boston Marathon since 2008, and we’re pulling out all the stops this year. We’re bringing back the popular AT&T Athlete Alerts to help fans follow their favorite athletes along the route. And this year we’re opening another AT&T Communication Centers to help runners get in touch with their families after the race.
Plus, we worked with the Boston Athletic Association to create a brand new look for the 4th annual official Boston Marathon smartphone case. It gives runners and supporters a unique way to show their passion for one of the nation’s most beloved events. We are happy to announce that Tech21 is donating the smartphone cases this year. Proceeds will support the Home Base Program for veterans, a partnership of Mass General Hospital and the Red Sox Foundation.1
On April 12, a limited supply of phone cases will be available only at the AT&T flagship store at 699 Boylston St., near the finish line.
We’re also thrilled to have running legend Katherine Switzer back at our Flagship store in Boston. Switzer, who founded the international women’s running movement 261 Fearless, will be meeting with fans and signing books Friday, April 13, 12:30-2 p.m.
“This is our 11th straight year working with the Boston Athletic Association to support this iconic event,” said William Stovall, AT&T New England vice president and general manager. “Marathon Monday is an exciting day for this city and the hundreds of thousands of Boston Marathon fans across the country. We look forward to keeping athletes and fans connected throughout the festivities.”
As the official wireless provider of the 122nd Boston Marathon, we will again offer a host of mobile features to connect runners and spectators. These include:
- AT&T Athlete Alerts: Friends, family and fans wanting to track runners’ progress can sign up to receive real time email, text and social media updates. Receive text alerts when your runner reaches the 10K, half marathon, 30K and 40K marks, as well as the finish line.
To sign up for AT&T Athlete Alert is easy. Just text RUNNER to 234567 to receive up to 8 text alerts2 per bib number. Runners can also register to have alerts sent through their own social media.
We’ll also have tablets at the AT&T Athlete Alert registration area during race weekend for those who want to sign up. Look for AT&T at the John Hancock Sports & Fitness Expo. You can sign up for text or email alerts online at baa.org. Program sign-up is available now. Online registration closes Sunday, April 15, at 6 p.m. You can register by mobile phone during the Marathon.
- Free Communication Centers: We’re helping runners contact their loved ones after the race with our AT&T Communication Centers. They can connect with them via a call, text or video call. The calling centers will be located at the Family Meeting Area after the finish line.
- Increased Network Capacity and Free Wi-Fi: We will provide free temporary Wi-Fi to customers at the Marathon start line in Hopkinton and at the finish line on Boylston Street. We boosted 4G LTE network capacity at many sites along the marathon route. We also plan to bring a Cell on Wheels (COW) to Copley Square to accommodate the expected increased network demands.
- Mobile Medical Centers: AT&T is providing 50 Samsung tablets in the 25 medical tents along the marathon route. They will help the B.A.A.’s medical personnel track competitors as they enter the tents, are treated and released.
- Boston Marathon App: Runners and fans can use the B.A.A.’s mobile app – the Official Boston Marathon App, powered by AT&T – to learn about the race and competitors.
- Virtual Reality Experience: We know running the Marathon isn’t for everyone. That’s why we created a Boston Marathon virtual reality experience. From the “Scream Tunnel” at Wellesley College to “Heartbreak Hill” in Newton and all the way to the Finish Line on Boylston Street, users can see all of the iconic sights along the Boston Marathon route.
- Athlete Accessory Bundle: New this year, we’re offering a discounted bundle of accessories to help athletes power through the 26.2-mile race.
- We’re also sponsoring free finish line photos for runners and fans. Get your photo taken Saturday, April 14 9 a.m. to 8 p.m. or Sunday, April 15 9 a.m. to 7 p.m. The keepsake photos will be placed in commemorative frames and made available at the AT&T Boston Flagship Store at 699 Boylston St.
1Cases for iPhone SE, iPhone 6, iPhone 6 Plus, iPhone 7, iPhone Plus and Samsung Galaxy S7. From each case sold, $9 will benefit the Boston Athletic Association youth running initiatives and $8.50 will benefit The Red Sox Foundation and Massachusetts General Hospital’s Home Base Program. Offer valid while supplies last.
2Data and message rates apply
About the Boston Athletic Association (B.A.A.)
Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A.’s Boston Marathon is the world's oldest annual marathon, and the organization manages other local events and supports comprehensive charity, youth, and year-round running programs, including high performance athletes and running club. Since 1986, the principal sponsor of the Boston Marathon has been John Hancock Financial. The Boston Marathon is part of the Abbott World Marathon Majors, along with international marathons in Tokyo, London, Berlin, Chicago, and New York City. More than 60,000 runners will participate in B.A.A. events in 2017. The 121st Boston Marathon will be held on Monday, April 17, 2016.
About Home Base Program
The Red Sox Foundation and Massachusetts General Hospital Home Base Program is dedicated to healing the Invisible Wounds of War for Post-9/11 Veterans and their Families through clinical care, wellness-based programs, community outreach, education and research. Home Base operates the largest private-sector program in the nation devoted to healing Invisible Wounds such as post-traumatic stress disorder, traumatic brain injury, anxiety, depression, military sexual trauma and family relationship challenges. Since its inception, Home Base has served more than 7,500 Veterans and Family Members with care and support, trained more than 10,000 clinicians nationally, and remains at the forefront of discovering new treatments-- ensuring a brighter future for the 21st century Warrior. For more information please visit www.homebaseprogram.org.
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