DIRECTV to Offer Mediaset Italia – Top Rated Italian Entertainment Channel
Available a La Carte for $10 a Month With Qualifying Base Package
AT&T* offers the best of Italy on DIRECTV with the launch of Mediaset Italia. One of Italy’s top-rated entertainment channels, Mediaset Italia is available to any new or existing DIRECTV customer a la carte for $10 a month with eligible base package.
“Mediaset Italia will make the more than 17 million Italian Americans in the U.S. feel right at home,” said Emma Brackett, vice president, Content and Programming for AT&T. “We know there’s an interest for quality programming from Italy. And we’re excited to connect new and existing customers to more entertainment choices that reflect their culture and interests.”
Mediaset Italia is a 24-hour Italian-language channel (DTV channel 2020). It offers programming from Italy's top channels: Canale 5, Italia 1 and Rete 4. The schedule is strategically created to give all the key primetime shows from all 3 channels. Mediaset Italia program highlights are:
- “STRISCIA LA NOTIZIA.” The most successful TV show in Italy, a satirical journalism program, half news, half entertainment.
- “SQUADRA MOBILE OPERAZIONE MAFIA CAPITALE (City Cops 2).” A police and investigation series with a legendary city cops squad that must manage the Mafia Capitale Investigation, a network of misconduct and corruption permeating the entire City of Rome.
- “C’È POSTA PER TE.” An emotional show that has been on air for 17 years. It’s Italy’s most successful primetime sentimental show.
- “CADUTA LIBERA.” An early evening trivia show presented by Gerry Scotti. And it’s guaranteed to leave you breathless. It's the only show where contestants are eliminated by being dropped through the floor.
- “TG5.” One of the most watched news programs in Italy.
"We are proud to be the first Italian channel offered by the largest satellite service provider in the U.S.," said Giorgio Giovetti, head of sales of Mediaset Italia. "This new agreement with DIRECTV is a great opportunity to reach all the Italian communities all over the nation. We constantly work to give the viewers an exciting TV experience by bringing them a piece of Italy.”
Existing DIRECTV customers can get Mediaset Italia for just $10 per month. And new customers can subscribe to an eligible DIRECTV base package starting at $19.99 per month plus taxes for 12 mos. w/ 24-mo. agmt. $52.99/mo. in months 13-24 (subject to change) plus the Mediaset Italia package for $10.00 per month. To subscribe, customers can call 877.778.4795 or go to directv.com/International for more information.
About Mediaset Italia
Mediaset Italia is a linear channel from Italy’s leading media group, Mediaset. Mediaset’s core business is media and entertainment, boasting 19 TV channels, ranging from free to pay TV, pay-per-view and online content as well as production subsidiaries operating in television and cinema (not included with DIRECTV programming). Mediaset Italia’s programming airs a few hours/days after its original broadcasts on mainstream national TV channels in Italy (Canale 5, Italia 1 and Retequattro). The channel is targeted to the 60 million Italians living around the world and to the people who love Italy, its culture and its beauty. The programming schedule offers all the key primetime Mediaset programs and all the best of its general entertainment, soccer, fiction, fun, news, and soft news coming from the three mainstream TV channels.
*About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, business, mobile and high speed internet services. AT&T offers the nation’s best data network** and the best global coverage of any U.S. wireless provider. AT&T is one of the world’s largest providers of pay TV with customers in the U.S. and 11 Latin American countries. Nearly 3.5 million companies, from small to large businesses around the globe, turn to AT&T for its highly secure smart solutions.
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