Technomic Whitepaper Says Entertainment Technology and Connectivity is Shaping the Restaurant and Convenience Store Experience

Technomic, a solution provider in food industry research, developed a whitepaper for AT&T1 outlining, “How Entertainment Technology is Shaping the Restaurant Experience.”

The whitepaper showcases the value of TV and Wi-Fi connectivity as a part of the restaurant experience for a variety of customers. Technology can streamline operations and drive sales in casual dining, fast casual, quick service restaurants and convenience stores.

“Our research shows how important services like DIRECTV and AT&T Wi-Fi are to the restaurant industry. Diners expect access to their favorite TV shows and sports and to connect via Wi-Fi,” said Aaron Jourden, managing analyst, Technomic. “We’re breaking down the trends and opportunities for restaurants. This information can help them plan for a successful future and drive additional revenue growth.”

“About a third of DIRECTV business customers are in the public viewing space, which includes casual and fast casual dining. This whitepaper offers insight into how they can keep customers engaged, as well as provide tips and best practices to help restaurants further differentiate their experience,” said Doug Eichler, vice president, DIRECTV Commercial Sales, AT&T. “As restaurants continue to compete for customers, our AT&T and DIRECTV services offer the edge they need.”

Key findings:

  • 76% of 25-34 year olds say dining out is one of the top ways they spend time with friends.
  • TV continues to be one of the most crucial forms of entertainment at casual dining restaurants driving traffic, delighting guests and building loyalty.
  • The newest and fastest growing fast casuals are prioritizing the presence of HDTVs and free Wi-Fi.
  • 63% of casual dining customers, both boomers and millennials, prefer access to sports programming.
  • 47% of millennials say free Wi-Fi helps create good value at food service locations.
  • Convenience stores are looking to boost their dining programs. TV and Wi-Fi will be a key feature to keep customers engaged.

As a leader in sports programming, DIRECTV helps local bars and restaurants become the ultimate game-watching destination. With DIRECTV, business can serve up selected games from the major sports leagues. This includes exclusive access to NFL SUNDAY TICKET, plus NBA LEAGUE PASS, MLB EXTRA INNINGS, ESPN College Extra, and other sports packages.

DIRECTV is a leading TV service for businesses across the country. Nearly 400,000 hotels, bars, restaurants, and stadiums use the service. We also serve small businesses like barber shops and gyms. 

AT&T Wi-Fi – Enterprise provides a reliable network for businesses to provide an exceptional, fully connected guest experience. By offering the connectivity expected of restaurants of all kinds, AT&T is helping create value for diners while helping businesses maximize visit potential and loyalty. Separate access to public and private Wi-Fi not only provides a friendly customer environment, but also helps businesses improve their back-office processes through a highly secure network.

Click here to read the Technomic whitepaper. To learn more about bringing AT&T entertainment or connectivity into your business visit for DIRECTV options and for Wi-Fi options.

About AT&T

AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high-speed internet and voice services. We’re the world’s largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. We offer the best global coverage of any U.S. wireless provider. * And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.

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*Global coverage claim based on offering discounted voice and data roaming; LTE roaming; voice roaming; and world-capable smartphone and tablets in more countries than any other U.S. based carrier. International service required.  Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.

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