DIRECTV Lines Up Dak Prescott, Antonio Brown and Vic Beasley for NFL SUNDAY TICKET Advertising Blitz
DIRECTV, the satellite TV service owned by AT&T*, will field a first team, All-Pro lineup this season to promote its exclusive NFL SUNDAY TICKET package.
Dallas Cowboys’ quarterback Dak Prescott, Pittsburgh Steelers’ wide receiver Antonio Brown and Atlanta Falcons’ linebacker Vic Beasley will appear in an upcoming ad campaign for the NFL SUNDAY TICKET package. They’ll be alongside one of Hollywood’s biggest football fans - to be announced soon.
The ads will highlight NFL SUNDAY TICKET as the only way to watch every out-of-market game every Sunday, no matter where you live. 1 The spots will debut in the coming weeks.
The new NFL SUNDAY TICKET spokesmen are some of the most talented and engaging players in the NFL.
All 3 were Pro Bowl selections last season. Prescott was the NFL’s Offensive Rookie of the Year. Brown, one of the NFL’s elite receivers, is looking for an NFL record fifth 100-catch season. And Beasley led the NFL in sacks with 15.5 last season.
“Dak, Antonio and Vic are all game-changers,” said Brad Bentley, executive vice president - marketing, AT&T Entertainment Group. “They are beloved players. We’re excited to have them be part of the NFL SUNDAY TICKET campaign.”
“Playing for the Cowboys was truly an honor this past season. But taking part in the NFL SUNDAY TICKET commercials I grew up watching has been surreal,” Prescott said. “I’m pumped to become a member of the DIRECTV family.”
“I’m extremely proud that my on-the-field accomplishments have blessed me with the opportunity to work with great companies like DIRECTV. It’s been a goal of mine since I was drafted into the league to make it into an NFL SUNDAY TICKET commercial. I couldn’t be more excited,” Brown said.
“Working alongside Antonio and Dak during this commercial shoot has been a humbling experience. I’ve been a fan of DIRECTV and the NFL SUNDAY TICKET product for a long time,” Beasley said.
NFL SUNDAY TICKET is the ultimate tool for any NFL fan and still the only place to watch every minute of every out-of-market game, every Sunday1 .
Only DIRECTV offers both RED ZONE CHANNEL® and DIRECTV FANTASY ZONE™ channel to customers who subscribe to NFL SUNDAY TICKET MAX. These give fans the chance to see every scoring play and track their fantasy players with a channel devoted to fantasy football.
Fans can still watch up to 8 games at once with The Game Mix Channel. The NFL SUNDAY TICKET app lets fans stream any out-of-market Sunday game1 on their devices,2 track their NFL.com fantasy leagues and favorite players, get highlight alerts, and watch them with a tap of the finger.
For more information on NFL SUNDAY TICKET and how to buy the ultimate football package, visit DIRECTV.com/NFL.
1Select international games excluded.
2 Only one game may be accessed remotely at any given time. Compatible device/operating system required for online/mobile access. Additional data charges may apply. Visit directv.com/nfl for a list of compatible devices/system requirements.
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**Claim based on the Nielsen Certified Data Network Score. Score includes data reported by wireless consumers in the Nielsen Mobile Insights survey, network measurements from Nielsen Mobile Performance and Nielsen Drive Test Benchmarks for Q4 2016 + Q1 2017 across 121 markets.
Note: NFL SUNDAY TICKET subscriptions consist of all live out-of-market NFL games broadcast on FOX and CBS. However, games broadcast by local FOX or CBS affiliates will not be available in NFL Sunday Ticket.