New and Never Seen Content Now at Fans’ Fingertips with Streaming Catalog Across All AT&T Video Platforms

The anticipation is over.  Starting today, in celebration of Taylor Swift’s birthday, fans can binge watch new and never-seen content on Taylor Swift NOW – only from AT&T*.

Taylor Swift NOW is a new video experience created exclusively by AT&T and Taylor.  The Video On Demand content is organized in 13 themed chapters, and showcases videos, concert performances, behind-the-scenes footage and more from the Taylor Swift archives.

AT&T video customers can catch Taylor Swift NOW on all our video platforms – DIRECTV NOW, DIRECTV (Channel 1113) and U-verse (Channel 1501).  Taylor Swift NOW will also be available through those platforms’ apps for streaming on-the-go. Eligible AT&T wireless customers can stream the content data free in-app[1].

Taylor Swift NOW is hand-curated by Taylor and its themed chapters give fans a look at her career and life. In chapters like “That One Time…I Was Nostalgic” fans will hear about the people that have been there from the start of her career. Surprising her fans is something Taylor loves to do – whether it’s sending them gifts or showing up when they aren’t expecting her. Watch all the fun in the chapter, “That One Time…I Surprised My Fans.”

Taylor Swift NOW comes packed with loads of content, including original features with commentary from Taylor herself.  New videos and special chapters will be regularly added to Taylor Swift NOW so fans should check back each week.

“Taylor Swift NOW puts unique content right in her fans’ hands whenever they want it,” said Brad Bentley, executive vice president, AT&T Entertainment Group.  “This is exactly what we had in mind when we launched DIRECTV NOW – a video destination that’s TV your way.  We’re excited to work with Taylor as we regularly add new and never-seen content to Taylor Swift NOW.”

Taylor Swift NOW is one of many pieces of our exclusive multi-year, multi-faceted deal with the 10-time Grammy winner. 

Swift will headline the DIRECTV Super Saturday Night in Houston Feb. 4, the night before the Big Game. Portions of this concert will air on Taylor Swift NOW at a later date.  Fans can enter to win concert tickets or limited Flyaway trips to Houston at until Dec. 31.     

Learn more about the AT&T and Taylor Swift relationship by going to   You can also follow AT&T, Taylor Nation and Taylor on social media for updates.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

[1] Requires eligible TV & AT&T data services. Excl. & restr. apply. Will receive Bonus Data to help cover data usage for exclusions.

About Taylor Swift

In the fall of 2014, when Taylor Swift released her critically acclaimed fifth album, 1989, she astounded the world by selling almost 1.3 million albums in its debut week -- a feat that had been called impossible. Taylor is the only artist in history to have three albums sell over one million copies in their first week of release (2010's Speak Now2012's RED and 2014's 1989). Taylor, a ten-time GRAMMY winner, is a singer, musician and songwriter, and not only the youngest winner in history, but the only female solo artist to win the music industry's highest honor, the GRAMMY Award for Album of the Year twice. Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, she is Billboard's youngest-ever Woman of the Year and the only artist to have been awarded this honor twice, Time magazine has named her one the of the 100 Most Influential People in the world and one of only eight candidates for their most prestigious honor, 2014 Person of the Year and is the inaugural recipient of AMA's Dick Clark Award for Excellence. The number of awards she has won and the sales figures only tell part of Taylor's story. It’s the intangibles that elevate Taylor into the stratosphere of our pop culture planet, allowing the 26-year old singer-songwriter to orbit in a more rarified air. Her large-scale charitable contributions are one thing, but it’s in the small gestures – the notes of compassion she posts on the Instagram photos of lovelorn fans, the genuine hugs she distributes without discretion – where Swift proves time and time again that platinum-selling, record-setting success has not changed her inherent nature. She is awkwardly honest and powerfully empathetic; a brazen superfan, loyal friend, fierce protector of hearts; and one of the world’s greatest ambassadors for the power of just being yourself.

"I Don't Wanna Live Forever (Fifty Shades Darker)", Taylor’s collaboration with ZAYN, is the first  single from the Fifty Shades Darker movie, scheduled for release February 10, 2017. "I Don't Wanna Live Forever (Fifty Shades Darker)" was specifically written for the movie and co-written by Taylor Swift, Jack Antonoff and Sam Dew. "I Don't Wanna Live Forever (Fifty Shades Darker)" debuted No. 1 on iTunes sales chart in 77 countries.

About AT&T

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