Fans to enjoy three days of one-of-a-kind experience of music, art and technology at San Francisco’s Pier 70 featuring performances by Dave Matthews Band, Pharrell Williams and More; Tickets on sale December 11 at

 DIRECTV, now part of the AT&T family, and Pepsi today announced that they will join forces in San Francisco leading up to the big game to bring fans an unforgettable weekend of music, technology and art around the biggest sporting event of the year.

DIRECTV, long known for hosting the must-attend events of the big game  weekend, and Pepsi, a pop culture leader in sports and music, will provide fans with the ultimate experience at San Francisco’s Pier 70, when they host three nights of live concert performances featuring Dave Matthews Band, Pharrell and more. Guests will be able to experience the week’s offerings including exclusive DJ sets and nightly performances by some of the top artists in music. The innovative and premium space will be designed specifically for never-before-seen fan engagement and features state-of-the-art sound systems, unique artistic designs and projection-mapped photo walls for an immersive social media experience.

Artists performing each night include:

DIRECTV and Pepsi Super Thursday Night, February 4: Dave Matthews Band

Pepsi Friday Night Live, February 5: Pharrell Williams

DIRECTV Super Saturday Night Co-Hosted by Mark Cuban’s AXS TV, February 6: To Be Announced at a Later Date

“DIRECTV has had a significant presence at the big game weekend for the last 10 years with A-list parties and the hottest performing music artists around, and this year will be no different,” said Brad Bentley, Executive Vice President & CMO at AT&T, Entertainment Group. “We are excited to celebrate the big game in the ‘City by the Bay’ and to partner with an iconic brand like Pepsi to brings fans this incredible opportunity.”

“Since this is such a historic occasion, we wanted to create a disruptive and engaging experience that would match our customers’ excitement for the big game,” said Adam Harter, Vice President, Cultural Connections, PepsiCo. ”Pepsi and DIRECTV are both respected for providing premier entertainment for fans, serving up unique pop culture moments around the big game. This partnership will be an organic way of bringing our collective vision to life."

Ticket prices start at $75.00 and will go on sale on December 11, 2015 starting at 9:00 A.M at, Ticketmaster outlets or charge by phone at 1-800-745-3000.

Sponsors of the three day event include SHOWTIME, Miller Lite and JETLUX.

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About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

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About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit

SOURCE: Live Nation Entertainment