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Media Kits

SXSW 2015 News, Coverage and Events from AT&T

We are on the ground in the Texas capital to keep you up-to-speed from your computer, tablet and smartphone.

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    • What is SXSW?

      According to the SXSW website, "the first South by Southwest Music Conference and Festival (SXSW) was held in 1987 in Austin, Texas.

      The music event has grown from 700 registrants in 1987 to over 16,000 registrants. As Austin has grown and diversified, film companies and high-tech companies have played a major role in the Austin and the Texas economies. In 1994, SXSW added a film and interactive component to accommodate these growth industries.

      SXSW's original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies."


      View the schedule of events and keynote speakers.

       

    • AT&T at SXSW

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