At AT&T, we know a reliable internet connection is more than just a utility—it’s the digital lifeline that powers your family, your work, and your passions. And when it comes to connecting people, no one has been at it longer than we have. For nearly 150 years, we’ve been in the business of keeping you connected to what matters most. From the first phone call to the industry’s first and only AT&T Guarantee, every advancement we’ve made at AT&T is rooted in a simple question:
How can we better serve you, our customers?
AT&T Fiber is world-class and already celebrated as the fastest, top-rated internet by customers across the country according to Ookla. Now, with Wi-Fi Personalization, we’re raising the bar even higher, taking our industry-leading service that’s trusted by over 10 million Americans nationwide to the next level.
Today, nearly everything in your digital life is tailored to you. Your streaming services recommend the perfect movie for Friday night. Your favorite stores suggest clothes that match your style. Even your food delivery apps seem to guess what you are craving. So why should your home internet be any different?
Our fiber network is constantly optimized—to deliver consistent, reliable internet—not just across the network, but down to each household, where we intelligently steer devices to the best connection for speed and stability millions of times a day. Now, with the ability for customers to prioritize specific app groups, we’re taking optimization even further, and early results already show customers experiencing better overall home Wi-Fi and decreased latency on the activities that matter most to them.
Introducing Wi-Fi Personalization: Take Charge of Your Home Internet Experience
With Wi-Fi Personalization, you’re in control. You can easily set your own priorities in the AT&T Smart Home Manager app, choosing if work, gaming, or streaming should take priority and when. Or, you can let our AI do the heavy lifting. Each household has a unique network rhythm, and Wi-Fi Personalization will learn that unique rhythm over time, like when you need the fastest speeds for work meetings, when your family streams movies in the evening, or when gaming is the top priority. It then automatically prioritizes those activities to deliver a home Wi-Fi experience that is tailored to you while keeping your data secure on your local gateway, not the cloud. Your network gets smarter every day, so you don’t have to think about it.
This first-of-its-kind feature is now available at no extra cost for All-Fi Pro customers and for AT&T customers who combine their fiber and wireless services (Customers who combine their fiber and wireless are our VIPs, always first in line to enjoy our newest innovations and exclusive features). Getting started is simple: just open your AT&T Smart Home Manager app to set your preferences or let us do the work for you.
Our greatest innovations have always come from listening to our customers. As your needs change, we’ll keep evolving— building solutions that make your life easier, more connected, and more enjoyable. We’re not just preparing for the future of home internet; we’re building it with you, every step of the way.
Let us know how we can continue to serve you better. Your feedback may inspire our next big idea.
