Our commitment to responsible journalism and media guides our business. We work to create content that resonates with all people, inspires them to connect with the world, and shows how a more inclusive society benefits individuals and businesses.
Media plays a critical role in society. The industry can empower citizens with a spectrum of views from which to make informed decisions, and we believe it’s important that people have an opportunity for their voice or perspective to be represented in the content we create. We achieve this by producing and enabling access to content that is diverse and purposeful – creating media that’s inclusive and accurately represents our world, and by helping ensure producers and journalists have freedom to pursue stories creatively and to deliver the facts responsibly.
We understand the opportunity for media to deepen the public conversation on issues and subjects that matter. Through our AT&T Presents: Untold Stories and WarnerMedia OneFifty initiatives, we’re developing content diﬀerently by curating untold narratives, investing in artists with authentic voices and incubating messages that resonate with diverse, global audiences.
It is essential that our content and creative partners reﬂect the diversity of our society and the world around us. In 2018, WarnerMedia issued the media industry’s ﬁrst Production Diversity & Inclusion Policy with the goal to include greater numbers of women, people of color, the LGBTQ+ community, those with disabilities and other often underrepresented groups in front of and behind the camera.
We have pledged to use our best efforts to ensure that diverse actors and crew members are considered for film, television and other projects, and to work with directors and producers to promote greater diversity and inclusion in our industry. We also produce an annual report to measure our progress. For more information about our initiatives to create content that reflects the diversity of the world around us, see the Our Workforce and Responsible Supply Chain issue briefs.
We also support young, diverse ﬁlmmakers with grants and training for media careers. Through initiatives such as the AT&T Media Fellowship, AT&T Hello Sunshine Filmmaker Lab, Cinema+, WarnerMedia Institute for Future Leaders and Warner Bros. First Cut, students learn directly from our media professionals with tours, shadowing and presentations – as well as through educational sessions with industry experts working in the ﬁeld. Learn more in our Building Digital Skills issue brief.
Responsible Media Content
Our approach to product responsibility also focuses on the content we create. We have depiction policies that govern aspects of feature films such as tobacco use, particularly for content of interest to younger audiences. And in 2019, guided by consumer warnings from groups such as the Centers for Disease Control and Prevention, American Medical Association and the American Lung Association, WarnerMedia discontinued advertising from tobacco and e-cigarette companies on our basic cable channels, such as TNT and TBS.
AT&T also strives to use our platforms to increase awareness of important causes. Through WarnerMedia, DIRECTV and Xandr, we donate airtime to qualifying non-profit and government organizations for public service announcements. In 2019, we introduced It’s OK, an initiative encouraging conversations around mental health issues. On select HBO episodes, bumpers let viewers know whether mental health issues are depicted and list resources that can facilitate conversations for those seeking help.
As part of our commitment to digital safety and well-being, we’re also working to help prevent bullying before it starts. Through our Cartoon Network Stop Bullying: Speak Up campaign in the U.S. and Buddy Network campaign in Europe, the Middle East and Africa, we’re inspiring kids to promote acceptance and kindness by offering strategies to help everyone feel included. For more information, see our Responsible Use of Products & Services issue brief.
Journalistic Ethics & Integrity
Our commitment to responsible, fair and accurate journalism guides our news business. At CNN, we practice and defend the highest principles of journalistic integrity and ethical standards. In our news coverage, our journalists present the story, fairly and completely, so readers and viewers can make informed decisions. This commitment reﬂects one of our core company values – to embrace freedom – which we apply to press, speech and beliefs.
Our reporters, producers, writers and editors work to conﬁrm the facts before publishing articles on CNN digital or airing stories on CNN television. At CNN, fairness, integrity, diversity and accuracy are of the utmost importance to the brand, and systems are in place to maintain them. For example, stories at CNN are thoroughly reviewed by producers and editors, and those involving particularly sensitive topics are further reviewed by a team of senior editors, standards and practices executives, and attorneys before broadcast or publishing. In all cases, we hold our journalists to the highest standards of ethics, accuracy and integrity.
Responsible and ethical journalism means that the CNN editorial staff maintains full editorial decision making for any segments or programs that are sponsored by our advertisers. Our journalists also report and scrutinize our advertisers, other business partners and our parent company as they would for any other company.
For more information, visit WarnerMedia Journalistic Integrity.
More Social Issue Briefs
Accessibility & Affordability Issue Brief Building Digital Skills Issue Brief Community Engagement Issue Brief Human Rights Issue Brief Our Workforce Issue Brief Responsible Marketing Issue Brief Responsible Use of Products & Services Issue Brief Safeguarding Children Issue Brief Technology Innovation Issue Brief