Customers have spoken. And we’re thrilled with what they had to say.
Today, we received our 8th consecutive J.D. Power Award for Wireless Purchase Experience. This is four straight years leading the industry in the best purchase experience! We scored 14 points above the full-service industry average and our closest competitor, according to the J.D. Power 2017 U.S. Wireless Purchase Experience Full-Service StudySM Volume, released today.1
We swept all 6 categories evaluated. That means we were tops in performance of store sales representative, facility, website, phone sales representative, offerings and promotions and cost of service, demonstrating the value that AT&T provides.
That’s a first for us. In fact, we are the first carrier to rank highest in all 6 categories evaluated for J.D. Power’s Purchase Experience Study. Ever.
Add that to our recent award for wireless customer service among full-service providers and that means we swept J.D. Power’s 2016 Volume 2 and 2017 Volume 1 Customer Care and Purchase Experience Studies among full service providers. Each of these consecutive studies measures a 6-month period. J.D Power is the gold standard. And we’re proud to be recognized. We work hard to give you a better purchase experience – and it’s paid off.
Simply put, it means AT&T is providing an outstanding overall experience every time at every customer touchpoint. Whether it’s providing a great experience when you shop with us or when you need help with your service! This is a huge accomplishment when you consider how fast AT&T is transforming into the premier entertainment and communications company in the world.
We have teams across the company committed to giving you the best experience possible. From our sales and service agents, to our representatives in the store, to our teams working behind the scenes, we are here to make every touch simple and seamless.
We are setting the standard for customer experience in the industry. And we are grateful to have you with us on this journey.
Thank you again for your trust in us.
1AT&T received the highest number among providers in the J.D. Power 2013 Volume 2, 2014-2016 (V1 & V2), and 2017 Volume 1 U.S. Wireless Purchase Experience Full-Service Performance and 2016 (Vol. 2) and 2017 (Vol. 1) U.S. Wireless Customer Care Full-Service Performance Studies. 2017 Vol 1 studies based on 8,058 (Purchase) and 8,135 (Customer Care) total responses, measuring the perceptions and experiences of current customers, surveyed July-December 2016. Your experiences may vary. Visit jdpower.com
Glenn Lurie - President & CEO AT&T Mobility and Consumer Operations