It’s that time of year again! College football’s most storied rivalry, the AT&T Red River Showdown, kicks off for the 110th time this Saturday, Oct. 10. As Oklahoma and Texas get ready to deliver another thrilling matchup, we can’t wait to take in all the action and excitement.

At the AT&T Fan Zone Tour in Dallas, the Ultimate Tailgate Truck showcases the latest AT&T technology and services, while the DJ Mash Up booth lets fans create a personalized  soundtrack. Player appearances from Longhorn and Sooner greats give fans the unique chance to meet with and ask questions of former football players. Fans can also create customized team items before, during and after the game.

Keep your hands free to catch a T-shirt from the Social T-shirt Cannon! They’ll be on the lookout for the best fans from both teams. But the prizes don’t stop there. Use  #FootballEverywhere in your football discussions and you could instantly win.

Like any weekend, everyone is encouraged to take the pledge to keep their eyes on the road, not on their phone, while driving. For more, visit

Stay safe this Saturday, and enjoy the game!