New Store Design Mirrors Customers' Mobile Lifestyle

Our new store design focused on the customer’s mobile lifestyle is now a reality in North Texas. The new store at 5100 Belt Line Road in Addison transforms the entire shopping experience.   The concept is the result of more than two years of exploration and research all centered on one design goal – to create a more interactive and inviting store environment.

Customers in Addison and the Dallas-Fort Worth area will be among the first to experience the new store concept that is reinventing the retail business. This store is the latest example of the investment already made in the Dallas-Fort Worth area. AT&T invested nearly $3 billion in its Dallas-Fort Worth area wireless and wireline networks from 2010 to 2012 and more than $7 billion in Texas wireless and wireline networks during the same time. This new location will serve the growing number of consumers relying on their wireless devices to manage their busy lives.

Learn about the flexible design and enhanced service experience in our new store by viewing our complete news release.