Summer Break Has A Whole New Meaning
Los Angeles, California -- @SummerBreak is a first-of-its kind, unscripted mobile series that follows eight Southern California teenagers who have just finished the school year. Some graduated and will be moving on to the new chapter in their lives. Others will be returning in the fall for their senior year.
But starting June 17th, the group of classmates is sticking together for one final summer together and they are bringing you along.
The eight teens will be followed around by a production crew 24/7 and will be sharing their experiences real-time on Twitter, Tumblr, Instagram and YouTube in a reality-based show called @SummerBreak.
They get to tell you their stories, their way. There are no scripts and unlike traditional series filmed months before airing, @SummerBreak will be released in real-time.
“@SummerBreak brings mobile technology and entertainment together in a way that’s really unprecedented,” said David Christopher, Chief Marketing Officer, AT&T Mobility. “Our goal here, as always, is to provide unique experiences for our customers by engaging with them in an innovative way.”
The hub of the show lies on the @SummerBreak Twitter handle. This is where you can find the best content along with daily and weekly episodes. The series goes for eight weeks, ending on August 9th before the teenagers heads their separate ways.
Follow @SummerBreak.
BLOG: AT&T Unveils New Social Experiment: @SummerBreak follows lives of SoCal teens in real time
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