AT&T's global customer base is as diverse as the world's population, and we work to serve our customers in the language they prefer. We connect them to their world. To that end, we constantly ask ourselves: How can we improve the way we serve a more diverse audience?

We recognize the value of multicultural consumers and invest in ways that demonstrate how our company's products and services fit their lifestyles.

Our advertising and marketing campaigns represent the diversity of the local communities we serve and feature diverse individuals. These campaigns connect with consumers in culturally relevant ways to inform them about AT&T's offerings.

For example, Advanced TV, ringtones and cell phone content are designed specifically for multicultural consumers. We offer them a strong portfolio of wireless, data, video and phone solutions.

Top Priorities

On our wireline side of the house, we serve 1.5 million customers in languages other than English.

At AT&T, we provide competitive pricing and many service and product choices to meet the needs of our diverse customer base.

Breaking the Language Barrier

Our customers are becoming more diverse. We conduct business in their preferred language where feasible and offer culturally relevant products and services. We’re proud that at hundreds of our call centers and company-owned stores – and via special websites – we provide service to millions of wireline and wireless contacts in languages other than English.

Our marketing and advertising also go beyond language to market effectively to black, LGBTQ+, military and disabled consumers, among others.

AT&T strives to ensure that general-market advertisements are inclusive and embrace diversity to reinforce positive perceptions and reach audiences of all cultures and backgrounds. We conduct business in more than 160 languages and advertise in top languages in selected areas.