On our wireline side of the house, we serve 1.5 million customers in languages other than English.
At AT&T, we provide competitive pricing and many service and product choices to meet the needs of our diverse customer base.
Breaking the Language Barrier
Our customers are becoming more diverse. We conduct business in their preferred language where feasible and offer culturally relevant products and services. We’re proud that at hundreds of our call centers and company-owned stores – and via special websites – we provide service to millions of wireline and wireless contacts in languages other than English.
Our marketing and advertising also go beyond language to market effectively to black, LGBTQ+, military and disabled consumers, among others.
AT&T strives to ensure that general-market advertisements are inclusive and embrace diversity to reinforce positive perceptions and reach audiences of all cultures and backgrounds. We conduct business in more than 160 languages and advertise in top languages in selected areas.