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AT&T 5G. Fast. Reliable. Secure. Even in the Madness of March.


AT&T Block Party

  • This year’s concert will feature Grammy award-winning band Arcade Fire, openers include New Orleans’ own Preservation Hall Jazz Band, King Princess and DJ Rusty Lazer.
  • Arcade Fire's headlining set will feature a first look and listen to tracks from the upcoming album “WE” alongside classics from the band’s award-winning catalog.
  • AT&T Block Party will be livestreamed on @ATT as well as the NCAA app. Viewers of the livestream can experience the interactive AT&T 5G Concert Lens. Using AT&T 5G powered devices, this feature will broadcast multiple camera angles simultaneously, allowing them to watch the show their way.

AT&T Fan Zone at Final Four Fan Fest

At this year’s Final Four Fan Fest, our activation footprint will have several different touchpoints for fans to engage with AT&T:

  • AT&T Rhythm of the Game Presented by AT&T 5G: the primary experience within our footprint is AT&T Rhythm of the Game. We’ll bring to life an interactive basketball court with kinetic, motion-tracking flooring that lights up as fans dribble, move, and shoot to the sound of the beat. The takeaway? Show-stopping, 360-degree videos of fans showing off their skills as they play basketball in rhythm with our court.  
  • AT&T Fan Cam: We’ll capture college basketball fans’ passionate cheers, gear, and hype up moments using the latest 360 camera technology and immersive animation. Legend Meet & Greets: Fans coming to the AT&T Fan Zone will be able to meet and get an autograph from legendary basketball coaches and players Bill Walton, Dominique Wilkins, Julius Erving, Sam Perkins.

Beyond the Baseline

  • This women’s initiative programming takes place in Tourney Town. A series of exciting opportunities at Beyond the Baseline focused on providing professional development opportunities through a mix of women-centric panel discussions, networking, social events and one-on-one interactions with coaches, administrators, professional athletes, business leaders and fans of the game. The goal is creating diverse conversations to allow women leaders, to show the parallel between business and basketball, specifically leadership advice for recruiting, motivating and winning as a team on the court or at the office. Come celebrate women’s basketball and women’s advancement through excellence at Tourney Town!
  • Be sure to check out the WNBA Changemakers panel where Andrea Wilson (AT&T Director of Sponsorships and Experiential Marketing) joins moderator Lynn Holzman (NCAA Vice President of Women’s Basketball), and Cathy Engelbert (WNBA Commissioner) to speak on behalf of AT&T around the company’s involvement and initiatives in driving change for women in sports.


AT&T HyperHoopsSM

  • Think you have the skills and speed to beat the shot clock? An AT&T 5G boost is all you need in this new immersive, interactive AR gaming experience. AT&T HyperHoopsSM is the latest AR Effect in our series with Meta, as we work together to enhance fan experiences and build out their network needs for a metaverse future. This effect is best experienced on AT&T 5G, but anyone can try it now by searching for “HyperHoops” in the Instagram Effect Gallery. 

AT&T 5G HoloVisionTM

  • With our Emmy award-winning technology, we’re bringing you an on-air interview from a basketball legend. On Saturday, catch Dwayne Wade’s AT&T 5G HoloVision interview during the Final Four Pregame Show on TBS. AT&T 5G Holovision connects presenters and athletes as if they were in person, no matter where in the country they are, and does so with lifelike quality.

AT&T 5G Concert Lens

  • Do you want to direct your own cut of this year’s concert? Our 5G-connected devices on the ground let fans choose their own view of the performance so they can catch the view that works best for them from their device.

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