Madness loves company. Connect to all of it with AT&T 5G.
AT&T's Lily and friends come together to celebrate March Madness.
AT&T at NCAA® Men’s Final Four
AT&T Block Party
- On Friday, March 31, the AT&T Block Party in Houston, TX will feature award-winning artist and Houston native, Megan Thee Stallion. Openers include Omar Apollo and J.I.D.
- AT&T Block Party will be livestreamed on att.com/concertlens. Viewers of the livestream can experience the interactive AT&T 5G Concert Lens, broadcasting multiple camera angles simultaneously, allowing them to watch the show their way.
AT&T Fan Zone at Final Four Fan Fest
At this year’s Final Four Fan Fest, our activation footprint will have several different touchpoints for fans to engage with AT&T:
- AT&T Hot Streak: Fans can show off their skills on an LED basketball court making as many baskets in a row as they can with real-time interactions.
- AT&T Dribble Dash: Fans compete head-to-head with virtual players to win the most points.
- Talent Appearances: Throughout the weekend, we’ll have appearances from coaches, Naismith Hall of famers and NCAA legends.
AT&T at NCAA® Women’s Final Four
Title IX 50th Anniversary Showcase
- AT&T, NCAA, Getty Images, WBCA and the Naismith Hall of Fame partnered together to curate an audio and visual installation at the AT&T headquarters in Dallas, TX to showcase representation of efforts across industries to normalize equity for women in sports.
Beyond the Baseline
- This women’s initiative programming takes place throughout NCAA Women’s Final Four weekend that gives fans an exclusive opportunity to hear from prominent female players, coaches and industry leaders in a series of curated panels.
Super Saturday Concert Presented by AT&T
- On Saturday, April 1, the Super Saturday Concert in Dallas, TX will feature rapper Saweetie along with an opening act.
AT&T 5G
AT&T 5G is powering premiere March Madness experiences.
House of Highlights Fan Cam
- AT&T 5G will power a team of creators on the ground capturing exclusive, behind-the-scenes content pregame, in-game and postgame to share with fans through social media and on-air extensions.
AT&T 5G Concert Lens
- Samsung devices will create immersive viewing experiences for AT&T Block Party viewers.
Above the Rim Presented by AT&T 5G
- Viewers will experience unique camera angles throughout all of March Madness broadcasts sponsored by AT&T 5G.
Drone SkyCam Powered by AT&T 5G
- The AT&T 5G-powered drone cam will show unique angles all throughout the weekend from a sky view.
Recent News
Megan Thee Stallion to Headline the AT&T Block Party
Megan Thee Stallion has been confirmed to headline the AT&T Block Party as part of the 2023 NCAA March Madness Music Festival in Houston.
We Have Extended NCAA Partnership Through 2025
We’re continuing our support of the NCAA just ahead of March Madness and the Women’s and Men’s Final Four.
NCAA and Dallas Local Organizing Committee Announce Details for 2023 NCAA Women’s Final Four
Dallas to host for a second time; numerous free events and community initiatives planned.