Madness loves company. Connect to all of it with AT&T 5G.  

AT&T's Lily and friends come together to celebrate March Madness. 

AT&T at NCAA® Men’s Final Four 

AT&T Block Party

  • On Friday, March 31, the AT&T Block Party in Houston, TX will feature award-winning artist and Houston native, Megan Thee Stallion. Openers include Omar Apollo and J.I.D.
  • AT&T Block Party will be livestreamed on Viewers of the livestream can experience the interactive AT&T 5G Concert Lens, broadcasting multiple camera angles simultaneously, allowing them to watch the show their way.

AT&T Fan Zone at Final Four Fan Fest

At this year’s Final Four Fan Fest, our activation footprint will have several different touchpoints for fans to engage with AT&T:

  • AT&T Hot Streak: Fans can show off their skills on an LED basketball court making as many baskets in a row as they can with real-time interactions.  
  • AT&T Dribble Dash: Fans compete head-to-head with virtual players to win the most points.
  • Talent Appearances: Throughout the weekend, we’ll have appearances from coaches, Naismith Hall of famers and NCAA legends. 

AT&T at NCAA® Women’s Final Four


Title IX 50th Anniversary Showcase

  • AT&T, NCAA,  Getty Images, WBCA and the Naismith Hall of Fame partnered together to curate an audio and visual installation at the AT&T headquarters in Dallas, TX to showcase representation of efforts across industries to normalize equity for women in sports. 


Beyond the Baseline

  • This women’s initiative programming takes place throughout NCAA Women’s Final Four weekend that gives fans an exclusive opportunity to hear from prominent female players, coaches and industry leaders in a series of curated panels. 

Super Saturday Concert Presented by AT&T

  • On Saturday, April 1, the Super Saturday Concert in Dallas, TX will feature rapper Saweetie along with an opening act.


AT&T 5G is powering premiere March Madness experiences.

House of Highlights Fan Cam

  • AT&T 5G will power a team of creators on the ground capturing exclusive, behind-the-scenes content pregame, in-game and postgame to share with fans through social media and on-air extensions.

AT&T 5G Concert Lens

  • Samsung devices will create immersive viewing experiences for AT&T Block Party viewers.

Above the Rim Presented by AT&T 5G

  • Viewers will experience unique camera angles throughout all of March Madness broadcasts sponsored by AT&T 5G.

Drone SkyCam Powered by AT&T 5G

  • The AT&T 5G-powered drone cam will show unique angles all throughout the weekend from a sky view. 

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