Rasesh Patel is the senior executive vice president of Digital, Retail, & Care – AT&T Mobility & Entertainment. He oversees sales, distribution, customer operations and digital for AT&T Mobility & Entertainment.
Rasesh leads a team of professionals responsible for virtually all customer touchpoints for AT&T’s consumer mobility, video, broadband and voice businesses. He is accountable for sales and distribution for AT&T’s $82B Mobility & Entertainment business and for serving approximately 100M connections and approximately 50K employees.
Rasesh previously served as regional president of Mobility Sales & Service, leading a sales and operations team that spanned 13 states. He was responsible for sales, operations, financial performance and customer experience for AT&T’s consumer entertainment and wireless services.
Rasesh also served as senior vice president of Product Management for AT&T Entertainment Group. In this role, he was responsible for product strategy and developing AT&T’s consumer video products. Under Rasesh’s leadership, the team developed and launched the DIRECTV NOW OTT streaming service. He and his team achieved many other milestones. These include growing the presence of NFL Sunday Ticket and TV Everywhere products and bringing many innovative services to market, like 4K Ultra HD – a first in North America.
Rasesh also served as senior vice president of Customer Experience for DIRECTV. He was responsible for driving a customer-centric culture across the company and improving the customer experience across sales, call center, field, and online. As a result, he improved DIRECTV’s NPS position from 3rd to 1st in the industry, while simultaneously boosting efficiencies in operations.
Rasesh was part of the leadership team that commercially launched Tata Sky, India’s second-largest pay TV business. Serving as interim chief information officer, Rasesh led the implementation of all business support systems and IT infrastructure. He also established the IT strategy, developed the 3-year operating plan and built strong business partnerships with the Tata Sky C-suite and function leaders.
Prior to joining DIRECTV, Rasesh held management positions at Deloitte Consulting and Accenture. He led the delivery of large and complex Information and Technology programs for accounts like Walgreens, Airtouch Cellular, Kaiser Permanente, Blue Cross Blue Shield and Burlington Air Express.
Rasesh earned a bachelor’s degree in Electrical Engineering from the University of California, Irvine and a Master’s of Business Administration from UCLA’s Anderson School of Management. He enjoys travel, golf and has a passion for climbing mountains. Rasesh, his wife and their daughters reside in Dallas.