AT&T Enhances Diverse Channel Lineup
Customers Can Watch Black News Channel on DIRECTV Starting August 31 CLEO TV Coming to DIRECTV and Streaming by the end of 2020
At AT&T*, it's essential for our products and services to be relevant to a wide range of customers. So, we’re making enhancements to our channel lineup by adding even more diverse content – Black News Channel and CLEO TV are coming to DIRECTV, AT&T TV and AT&T TV NOW.
Featuring unique viewpoints has never been more critical. We are focused on building products and providing experiences for our customers that celebrate a myriad of cultures.
“AT&T is committed to delivering programming that meets our customers’ diverse needs,” said Rob Thun, EVP and Chief Content Officer, AT&T Communications. “We continue to build on our content offering and are very pleased to launch Black News Channel and CLEO TV. These additions further strengthen our diverse slate of content, and we’re excited to bring the networks’ important perspectives and unique programming to our channel portfolio.”
Black News Channel
Black News Channel (BNC) is the only culturally specific news network that reflects the Black community's diverse viewpoints. Launched this February, it is the sole U.S. provider of 24/7 cable news programming, showcasing the priorities, issues and realities of Black Americans.
“We are thrilled about our new relationship with DIRECTV,” said Princell Hair, BNC President and CEO. “News consumers in urban markets around the country with DIRECTV will now have access to our uniquely specific content. We look forward to our relationship and the new access that this provides our consumers.”
Beginning August 31, BNC will be available on DIRECTV channel 342 (HD) and on the DIRECTV app. We’re also working to bring the channel to AT&T TV and AT&T TV NOW for even more customers to watch in the near future.
It’s crucial to continue expanding our programming to reflect a variety of audiences. By the end of this year, CLEO TV1 will be carried on DIRECTV, AT&T TV and AT&T TV NOW. CLEO TV is a lifestyle and entertainment network that offers scripted and unscripted programs for millennial and Gen X women of color.
“We are delighted to expand our relationship with AT&T through the launch of CLEO TV. It is important diverse content offerings are available that showcase a wide breath of storytelling about the richness of Black culture, lifestyles and experiences in our own voice,” said Michelle Rice, TV One and CLEO TV General Manager. “We are excited about our continued partnership with AT&T as we further the reach and connectivity of CLEO TV.”
In addition to CLEO TV, customers can currently watch Urban One’s flagship network, TV One2, on DIRECTV channel 328 (HD), AT&T TV and AT&T TV NOW. TV One brings a broad mix of lifestyle and entertainment series, documentaries, films and music programming for the Black Community.
AT&T has a long track record supporting Black-owned businesses across our products and services. And we’re continuing that commitment with the launch of these two Black-owned networks, BNC and CLEO TV.
Diversity and inclusion are core values at AT&T. We strive each day to foster a sense of belonging and empowerment in our diverse workplace, create relevant marketing for our diverse customers, listen before engaging in our diverse communities and work as a team alongside our diverse suppliers.
For more information about what we’re doing to support our people, our communities, our customers, our content and our suppliers, check out AT&T Diversity and Inclusion.
1Requires Choice package
2Requires Choice and above packages