DALLAS, November 13, 2026

AT&T Makes Holiday Shopping Easy with Gifts for Everyone and Every Budget

AT&T is unwrapping more choice, more value and more ways to save on iPhone, iPad and Apple Watch this holiday season

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AT&T Makes Holiday Shopping Easy with Gifts for Everyone and Every Budget

At-a-glance

Holiday deals for every budget: AT&T has affordable gift options for everyone on your list, including iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo.
More value for the holidays: New and existing customers can bundle and save up to $1,900 when purchasing a new iPhone 18 Pro, Apple Watch SE 3, and iPad.¹
More than a new device: AT&T pairs the latest Apple technology with value-packed plans, flexible upgrade options with Next Up Anytime®, and reliable connectivity on America’s largest fiber and wireless networks,² backed by the AT&T Guarantee®.

AT&T is making holiday shopping easier with more choice, great value, and gift options for every budget. Our AT&T Holiday Gift Guide brings together some of the season’s hottest tech, including the latest iPhone, iPad, and Apple Watch, so customers can find the right gift for every lifestyle and need. This holiday season, AT&T is giving customers value-packed deals on Apple products, paired with a fast and reliable network, all backed by America’s Best Guarantee.

What’s new

Apple Holiday Bundle: New and existing customers can bundle and save up to $1,900 when purchasing a new iPhone 18 Pro, Apple Watch SE 3, and iPad.¹

iPhone: New and existing customers can save on the latest iPhone models with holiday deals:

Get the new iPhone 18 Pro for $0, with eligible trade-in.³
Get up to $1,200 off the new iPhone 18 Pro Max, with eligible trade-in.³
Get up to $1,200 off the new iPhone Duo, with eligible trade-in.³
Get iPhone 17 Pro Max for under $15/mo. when adding a new line online, no trade-in required.⁴
Get iPhone 17e under $1/mo. when adding a new line online, no trade-in required.⁵
Get iPhone 17 for $0, with eligible trade-in.⁶
Get iPhone Air for $0/mo. when adding a new line online, no trade-in required.⁷

iPad: Get up to $200 off an eligible iPad or save more when also purchasing an eligible iPhone.⁸

Apple Watch: Get up to $200 off an eligible Apple Watch or save more when also purchasing an eligible iPhone.⁹

Switch and Save: Consumers who switch to AT&T get up to $800 to pay off their current device,¹⁰ plus they can also save $200 per line when ordering online.¹¹

Business Customers: New and existing AT&T Business customers can also take advantage of the season’s best deals on iPhone, iPad, and Apple Watch. Business customers can also complement a new iPhone with business accessories and take advantage of our Trade-In Program to save even more as they upgrade.

FirstNet: We are also giving America’s first responders the same deals with FirstNet®, Built with AT&T—the only network built with and for public safety.

What our experts are saying

“We want to make gifting the latest Apple products effortless and affordable this holiday season,” said Sarah Day, vice president, National Acquisition, Offers & Loyalty. “From staying connected with loved ones in all-new ways with iPhone Duo and iPhone 18 Pro, to finding deals for every budget, AT&T is giving customers more choice and value for everyone on their list.”

What’s next

Customers can shop from the comfort of their home using the AT&T app or att.com, plus enjoy free shipping and flexible returns. If customers need help finding the perfect gift, they can visit their local AT&T store where our friendly experts are happy to give the latest tech scoop. This holiday season, AT&T helps connect customers always and all ways.

Frequently asked questions

What are the benefits of choosing AT&T?

Whether you need reliable wireless service, great home internet, or both, AT&T delivers. AT&T Wireless helps you stay in touch with multiple plans to choose from. AT&T Fiber keeps your home connected with superfast speeds. We are the first and only provider to have a guarantee that includes both wireless and fiber networks.

At home, or on the go, AT&T delivers the fastest speeds across home internet and wireless. As America’s largest wireless and fiber provider,¹ AT&T already brings together two of the strongest connectivity assets in the industry: AT&T Fiber and wireless. Analysis by Ookla of Speedtest Intelligence data shows customers who subscribe to both have the fastest converged experience in the nation.¹²

AT&T has the fastest upload speeds in America. Opensignal’s first-ever Converged Report shows that AT&T wins the nation’s fastest converged upload speeds by a wide margin. AT&T’s converged upload speeds were more than twice as fast as the closest competitor. AT&T Fiber ranked #1 in both upload and download speeds, outperforming other fiber, cable and fixed wireless competitors by double digits. As AI becomes a bigger part of everyday life, upload speed is becoming increasingly important to a seamless connectivity experience. A recent broadband report showed that upstream usage grew faster than other broadband usage metrics in 2025. With the nation’s largest fiber and wireless networks, AT&T is delivering the upload and download speeds customers need at home and on the go.

What is the AT&T Guarantee?

We value our customers, and we believe that connecting changes everything. We’re committed to providing dependable connectivity with the deals you want, and the service you deserve, guaranteed, or we’ll make it right.

With the AT&T Guarantee, customers can expect:

Connectivity you depend on. In the rare event of a network outage, we’ll automatically credit your bill.¹³ And, when you have AT&T Fiber with Wireless we provide Internet Backup¹⁴ for no extra cost. Guaranteed.¹⁵
Deals you want. Our best deals on smartphones don't require the most expensive plan.¹⁶And no hidden fees or equipment charges with AT&T Fiber. Guaranteed.
Prompt, friendly service you deserve. Speak to a friendly expert within five minutes or schedule a callback at a time that you choose.¹⁷Plus, same or next day fiber technician appointment availability. Guaranteed.

Can I try AT&T wireless for free?

Yes, you can download the AT&T app to test drive our network while keeping your current wireless service, cell phone, and phone number. No credit card required. It’s a simple process—download the AT&T app, sign up in minutes, activate a new eSIM, and enjoy a risk-free trial for 30 days. Learn why AT&T is right for you.

What is AT&T Fiber?

Fiber optic internet uses thin glass cables and light to send data, allowing for hyper fast speeds.

There are several key benefits to choosing fiber internet:

Fast speeds: Fiber internet can reach speeds that make it ideal for streaming HD videos, online gaming, and using many devices at once.
Equal upload and download speeds: As customers game, stream, share, and rely more on AI-enabled applications, symmetrical speeds are becoming increasingly important to the connectivity experience. With the nation’s largest fiber network, AT&T Fiber delivers the equally fast upload and download speeds customers need at home for a more seamless experience.
Reliable connectivity: Fiber internet offers consistent speeds even during busy times when many people are online. This means fewer interruptions and a smoother online experience.

Fiber optic internet offers fast, reliable, and consistent service, making it one of the best choices for anyone who wants a top-quality home internet connection.

Where can I sign up for AT&T Fiber?

Signing up for AT&T Fiber is easy. Simply check availability at your home address or visit a local AT&T store.

Go deeper (Supporting resources)

FirstNet and the FirstNet logo are registered trademarks and service marks of the First Responder Network Authority. All other marks are the property of their respective owners.

¹Up to $1200 off iPhone 18 Pro Series and iPhone Duo (18 Pro 256GB for $0), Watch SE 3 40mm for $0.99/mo. & iPad A16 2025 128GB for $3.99/mo. after 36 monthly credits. Req. elig. trade-in of $230 or more, min. $1,199.99 for iPhone, $299.99 for watch, and $599.99 for iPad on 0% APR 36-mo. installment plans and activation on AT&T Premium 2.0 plan or higher (min. $100/mo. plus taxes and fees, before discounts for single line) for phone; $10.99/mo. for watch; $20.99/mo. for iPad. Well-qualified customers. Watch & iPad req. new lines. Credit starts w/in 3 bills. If svc cancelled, credits stop & device balances due. $35 Activ./Upgrade, add’l fees, taxes & other charges, & restr’s apply. Subject to change. See att.com/iPhone for more details.

²Largest Wireless: Compares cellular networks, excluding satellite. Largest Fiber: Based on the number of fiber to the home households using publicly available data.

³Up to $1,200 off (iPhone 18 Pro 256GB for $0) after 36 monthly credits. Req. min. $230 on elig. installment plan. Well-qualified customers. Credit starts w/in 3 bills. No credit for optional $10/mo. Next up Anytime upgrade feature, if applicable. If svc cancelled, credits stop & device balance due. $35 Activ./Upgrade, add’l fees, taxes & other charges, & restr’s apply. Subject to change. See att.com/iphone for more details.

⁴Req. new line and min. $1,199.99 on elig. installment plan. Well-qualified customers. iPhone 17 Pro Max 256GB for $19.99/mo., 512GB for $25.99/mo., 1TB for $31.99/mo., or 2TB for $37.99/mo. after credits over 36 mos. Credit starts w/in 3 bills. If svc cancelled, credits stop & device balance due. $35 Activ., add’l fees, taxes & other charges, & restr’s apply. Subject to change. Att.com/apple for more details.

⁵Req. new line and min. $1,199.99 on elig. installment plan. Well-qualified customers. iPhone 17 Pro Max 256GB for $19.99/mo., 512GB for $25.99/mo., 1TB for $31.99/mo., or 2TB for $37.99/mo. after credits over 36 mos. Credit starts w/in 3 bills. If svc cancelled, credits stop & device balance due. $35 Activ., add’l fees, taxes & other charges, & restr’s apply. Subject to change. Att.com/apple for more details.

⁶Up to $930 off (iPhone 17 256GB for $0) after 36 monthly credits. Req. elig. trade-in of $130 or more, min. $929.99 on 0% APR 36-mo. installment plans and activation on AT&T Extra 2.0 plan or higher (min. $80/mo. plus taxes and fees, before discounts for single line). Well-qualified customers. Credit starts w/in 3 bills. If svc cancelled, credits stop & device balances due. $35 Activ./Upgrade, add’l fees, taxes & other charges, & restr’s apply. Subject to change. See att.com/iPhone for more details.

⁷Req. new line and min. $1,099.99 on 0% APR 36-mo. agrmt. Well-qualified customers. iPhone Air 256GB for $0.99/mo., 512GB for $6.99/mo., or 1TB for $12.99/mo. after credits over 36 mos. Credit starts w/in 3 bills. If svc cancelled, credits stop & device balance due. $35 Activ., add’l fees, taxes & other charges, & restr’s apply. Subject to change. See att.com/iphone for more details.

⁸Req. new line and min. $329.99 on elig. installment plan. Well-qualified customers. Up to $200 off after credits over term of installment plan (start w/in 3 bills). Other elig. plans may be available. If svc cancelled, credits stop & device balance due. If svc. on other line is cancelled w/in 90 days, credit stops. $35 Activ., add’l fees, taxes & other charges, & restr’s apply. Subject to change.

⁹Req. new line and min. $299.99 on elig. installment plan. Well-qualified customers. Up to $200 off after credits over term of installment plan (start w/in 3 bills). Other elig. plans may be available. If svc cancelled, credits stop & device balance due. If svc. on other line is cancelled w/in 90 days, credit stops. $35 Activ., add’l fees, taxes & other charges, & restr’s apply. Subject to change.

¹⁰Requires port-in of new line(s) and eligible postpaid service. Up to $800 via reward card (redemption required). Reward Card amount based on remaining balance owed on your competing wireless provider smartphone (up to $800/line, up to 10 lines). Must submit most recent bill within 60 days of activation; card delivered w/in 8-10 weeks. $35 Activ./line, add’l fees, & other charges, & restr’s apply. Subject to change.

¹¹Limited Time Offer. Online Only. Requires activation of a new line of wireless service (voice & data). Discounts: Up to $200 off after 36 monthly bill credits ($5.56/mo. for 36 months). Purchase Requirements: Eligible smartphones must be purchased at full price (“No Commit”), or bring your own compatible, unlocked smartphone (“BYOD”), or purchased on a qualifying 0% APR 36-month installment plan (“New Smartphone”). For New Smartphone, $0 down is available for well-qualified customers; others may require a down payment. Tax on full retail price due at sale. Activation/upgrade fee of $35 applies. Credits: Credits start within 3 bills and are applied in equal amounts over 36 months. For BYOD, tax on wireless service, if any, is calculated after application of monthly bill credit. To get all credits, No-Commit/BYOD/New Smartphone must keep eligible service for 36 months after credits start and New Smartphone must remain on installment agreement. If wireless service is canceled, promo credits will stop, and the remaining balance on a New Smartphone must be paid. For new lines, must not cancel service on any other line within 90 days or credits may stop. If customer upgrades or pays up/off the installment agreement on New Smartphone early, the credits may stop. Eligible Plans: The offer requires a postpaid unlimited voice and data plan starting at $60/mo. plus taxes and fees before discounts. AT&T may temporarily slow data speeds if the network is busy. See att.com/unlimited for current unlimited plans. Value Plus, Value Plus VL, and Value Plus Unlimited plans are not eligible. LIMITS: Limit one (1) bill credit offer per eligible new line.

¹³Credit for wireless downtime lasting 60 minutes or more caused by a single incident impacting 8 or more towers. Restrictions and exclusions apply.

¹⁴Internet Backup: AT&T Fiber only. Requires eligible wireless service, activation, and power source; speeds vary; AT&T may slow data speeds if the network is busy. Backup may not be available in all locations.

¹⁵Must be connected to impacted tower at onset of outage. Restrictions and exclusions apply. Internet Backup: Fiber internet only. Requires eligible wireless service, activation, and power source; speeds vary; AT&T may slow data speeds if the network is busy. Backup may not be available in all locations. See att.com/guarantee for full details.

¹⁶Offers vary by device. Restrictions may apply.

¹⁷Five minutes begins once customer is routed to assistance. AT&T Fiber, AT&T Internet Air, and postpaid wireless customers only.

Disclaimers

About AT&T

We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 150 years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.

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