AT&T Makes Kids’ First Tech More Affordable for Families This Holiday Season

A watch to stay in touch. A first phone. A tablet to explore. This holiday season, AT&T helps parents find a tech gift that fits their family’s needs and budget with offers across AT&T’s amiGO lineup, delivering affordability and value all season long.

Get the AT&T amiGO Jr. Watch 2, amiGO Jr. Phone and AT&T amiGO Jr. Tab 2 for less, with the flexibility to choose what works for their family. Plus, families with an eligible iPad can stay connected with AT&T Unlimited Day Pass, with the first 24-hour pass free regardless of carrier.

Why it matters

Choosing a child’s first device is about more than checking off a wish list—it’s about helping kids navigate technology with boundaries parents can set. AT&T amiGO devices and companion app are designed to let parents manage approved contacts and device-specific settings to fit their preferences. Flexibility matters, too: AT&T Unlimited Day Pass lets eligible iPad users, regardless of carrier, connect anytime, anywhere with no long-term commitment, making it easy to stay connected on holiday travel days with kids or whenever Wi-Fi isn’t available.

AT&T ScreenReady complements those tools with resources and tips to help families build healthy digital habits, alongside expert collaborators apart of the new ScreenReady advisory board.

What’s new

This holiday season eligible customers can get the AT&T amiGO Jr. Watch 2, amiGO Jr. Phone and amiGO Jr. Tab 2 for less. With the flexibility to choose what works for their family, parents can manage screentime, contacts and more—all through the free AT&T amiGO app.

Plus, families with an eligible iPad can use AT&T Unlimited Day Pass to stay connected with unlimited data on holiday road trips, family visits or other times away from Wi-Fi, paying only for the days they need it.

The big picture

For many families, a child’s first connected device is becoming a milestone, and an increasingly complicated one. Parents want an easy way to stay connected with their kids, while also weighing cost, screen time, online safety and how much access their child is ready for.

AT&T is giving families more ways to make those choices on their terms. From a watch designed to help families stay in touch, to a phone or tablet with parental controls, the amiGO lineup gives parents options based on what their child is ready for. And for families with an eligible iPad already at home, Unlimited Day Pass offers another flexible way to connect when they need it. This holiday season, AT&T is bringing those options together with more ways for families to get value from kids’ technology.

It’s part of AT&T’s broader approach to family technology: pair connectivity with tools, choices and resources that help families feel more confident bringing kids into the digital world.

What our experts are saying

“A child’s first device is a big step for any family,” said Sarah Day, vice president, National Acquisition, Offers & Loyalty. “We’re giving parents more choice, more value, and helpful tools so they can choose the right technology for their kids and stay connected with confidence this holiday season.”

What’s next

Customers can shop from the comfort of their home using the AT&T app or att.com, plus enjoy free shipping and flexible returns. If customers need help finding the perfect gift, they can visit their local AT&T store where our friendly experts are happy to give the latest tech scoop. This holiday season, AT&T is focused on keeping customers connected across the moments and places that matter most.

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