Key Highlights:
- Turbo Live by AT&T gives fans a VIP connection and priority data boost at select college football venues during the 2026 regular season and throughout the College Football Playoff (CFP).
- AT&T Connected Car, in collaboration with Rivian, takes the tailgate on the road at five marquee college football matchups this fall.
- After more than two decades supporting college athletics, AT&T is still showing up for the rivalries, traditions, and game-day moments fans live for.
College football Saturdays move fast. Fans are checking scores, finding friends, posting from the stands, and lining up the ride home – all while thousands of other people are doing the same thing.
This season, AT&T is showing up from kickoff through the CFP with Turbo Live by AT&T and the AT&T Connected Car™ experience, built for the road trips, crowded stadiums, and traditions that define college football Saturdays.
"College football brings together some of the most passionate fans in sports, from long-standing rivalries to traditions that span generations," said Kellyn Smith Kenny, chief marketing and growth officer, AT&T. "Whether they're traveling to the game, connecting with friends or sharing the action from the stands, we're proud to support those moments with experiences designed for how fans show up on game day."
Delivering a VIP Connection for High-Demand Moments with Turbo Live by AT&T
Turbo Live by AT&T helps fans do more of what they love on game day with a data boost that makes it easier to share content, meet up with friends, and request rideshares, even in crowded stadiums when thousands of fans are online at the same time. Best of all, you don't have to be an AT&T customer to try it.1
Throughout the regular season and CFP, fans can experience Turbo Live at participating games nationwide. Turbo Live is available at select college football stadiums, regardless of your wireless carrier.
Taking the Tailgate on the Road with AT&T Connected Car and Rivian
The tailgate starts long before kickoff. It’s the road trip, the parking-lot setup, the playlist, the group chat, and the first score check of the day. Connectivity runs through all of it – from navigation and parking to streaming highlights and staying in touch with friends and family.
This fall, AT&T and Rivian plan to bring the AT&T Connected Car experience to five marquee matchups, where fans can explore connected vehicle technology, take part in interactive activities, and experience a new kind of tailgate before heading into the stadium. Stops include:
- October 3: Auburn @ Tennessee (Knoxville, TN)
- October 9-10: Red River Rivalry, Texas vs. Oklahoma (Dallas, TX)
- October 17: Auburn @ Georgia (Athens, GA)
- October 24: Indiana @ Michigan (Ann Arbor, MI)
- November 7: Oregon @ Ohio State (Columbus, OH)
The AT&T Connected Car tailgate experience, developed with Rivian, is a game-day hangout where fans can check out connected vehicle technology, jump into interactive activities, and celebrate the road-trip culture that comes with college football.
Two Decades Deep in College Athletics
AT&T has backed college athletics for more than two decades as an NCAA® Corporate Champion and one of the NCAA’s longest-tenured partners. From regular-season rivalries to the sport’s biggest stage with the College Football Playoff, AT&T continues to invest in experiences that celebrate what makes college football unique, supported by the reliable network fans count on all season.
Read more AT&T news